Wireless application protocol (WAP) usage in the UK reached 1.42 billion page impressions during January 2005, enjoying a 18% increase year on year and averaging a daily total of 46 million, according to the Mobile Data Association (MDA). Overall, 2004 saw 14.6 billion page impressions in the UK, creating a new annual record and exceeding… Continue reading Strong Start To 2005 For WAP Usage

Nearly half of 10 to 18 year olds in the US own mobile phones, according to global market research group NOP World Technology. The mKids Study analysed mobile phone ownership within the 10 to 18 year old age group and found that penetration among 12 to 14 year olds had increased to 40% in December… Continue reading Nearly Half Of US Teens Own Mobile Phones

US online advertising expenditure is forecast to reach $16.1 billion by 2009, almost doubling from 2004’s figure of $8.4 billion, according to a new report by Jupiter Research. Four categories are predicted to lead the way in terms of online advertising growth over the next four years, with the automotive category expected to increase by… Continue reading US Online Adspend To Reach $16.1 Billion By 2009

RTL Group, parent company of Five, has revealed impressive profits for the broadcaster, doubling its pre-tax figure for 2003 to total €18 million in the 12 months to December 2004.The company’s revenues also rose, adding 10.4% year on year €276 million, although RTL stated that the advertising markets could be unfavourable, remaining cautious for the… Continue reading Five Doubles Profits As Ad Revenue Rises

Cashpoint advertising specialists, ATM:ad, have unveiled the first charity advertisement to run across its network of Nationwide Building Society ATMs, designed to promote Red Nose Day 2005.The campaign, which went live this week, features at 581 sites in Nationwide branches and ASDA supermarkets and is designed to create awareness, not only of Red Nose Day… Continue reading ATM Ads To Promote BBC Comic Relief Show

ITV looks set to benefit from the BBC’s commitment to reduce its reality TV output, according to reports this morning, with the broadcaster intending to concentrate on non-advertising revenue streams, primarily lucrative interactive ventures such as telephone voting.According to the Times, ITV has doubled its revenue from premium rate telephone calls in the last financial… Continue reading BBC Reality Cuts Leave Door Open For ITV

Glasgow-based Scottish Media Group (SMG) has released an upbeat trading statement for the year ending 31 December 2004, revealing a 9% increase in profit before tax like for like, to £17.5 million, compared with £16 million in 2003. Total operating profit rose by a massive 62% year on year, up to £17.7 million in 2004… Continue reading SMG Enjoys 9% Rise In Profit For 2004

Publishing and media group, United Business Media (UBM), has announced the departure of its chief operating officer, Malcolm Wall. Wall has held the position since January 2001, before which he was chief executive officer of UBM’s television interests, playing a major role in building the group’s business. From 2001 onwards he delivered strong profit growth… Continue reading UBM’s Chief Operating Officer Departs

Mobile phone penetration is growing faster in Africa than anywhere else in the world, with a 5,000% increase between 1998 and 2003, according to a new study by Vodafone and the Centre for Economic Policy Research. The report revealed that 97% of people surveyed in Tanzania said they could access a mobile phone, while just… Continue reading Mobile Phone Penetration Fastest In Africa

Strategic information provider, TNS Media Intelligence (TNSMI), has revealed US total advertising expenditure for 2004 was up by 9.8% at £141.1 billion compared to 2003, revising previous estimates of 10.6% growth for the year. Almost all media measured by TNSMI experienced growth throughout 2004, with the internet, outdoor, cable TV and national syndication showing the… Continue reading US Aspend Rose 9.8% In 2004