Over 22 million American adults have iPods or MP3 players, with internet users four times more likely than non-internet users to own one of these music devices, according to a report by the Pew Internet & American Life Project. The research summary by Lee Rainie reports that 15% of internet users have iPods or MP3… Continue reading Internet Users More Likely To Own Music Players

Global holdings group, Interpublic Group has announced plans to defend its General Motors (GM) account, a day after the company’s stock price dropped dramatically after reports that GM would put its media buying account up for review. A statement released by Interpublic said: “We firmly believe that we can mount a successful defence, as we… Continue reading Interpublic To Defend General Motors Account

Kelvin Mackenzie’s talkSPORT is under investigation from media watchdog Ofcom after a listener complained about a comment made by one of the presenters during an analysis of a football match between Manchester City and Norwich City.During the match discussion in talkSPORT’s Evening Kick-Off, one of the presenters made an inappropriate comment on the performance of… Continue reading TalkSPORT Has Wrist Slapped By Ofcom

Advertisers will soon be able to target taxi passengers with high-impact multimedia campaigns, thanks to new technology from taxi advertising specialists, Cabvision.Cabvision claims to be the first media owner to offer “broadcast style” in-cab TV, delivered via DAB technology, to provide up-to-date content to a network of TV screens installed in some the capital’s black… Continue reading Cabvision Drives Multimedia Advertising On The Move

Speculative reports this morning suggest that United Business Media could off-load its 35% stake in Five before the departure of outgoing chief executive Lord Hollick in May, despite optimistic financial results released by the broadcaster last week.Lord Hollick, currently embroiled in the sell-off of research specialist NOP world, is reportedly enthusiastic about withdrawing UBM’s interest… Continue reading UBM Considers Sale Of Stake In Five

Business to business publisher, Centaur, has announced an impressive performance for the last six months of 2004, seeing profits more than double to £2.4 million following healthy growth in advertising revenues during the first half of the year.The company, which publishes several trade and media titles, including New Media Age and Design Week, saw overall… Continue reading Centaur Sees Profits Double In Interim Results

The BBC’s delayed Supervolcano docu-drama drew more than 7 million viewers last night, according to overnight ratings, as the Corporation’s £2.8 million disaster epic finally screened after being rescheduled following the Asian tsunami disaster.The drama, billed as a “true story that hasn’t happened yet” was originally intended as the jewel in the crown of the… Continue reading Supervolcano Scores In Ratings But Fails To Top ITV

IPC tx has appointed Amy Culligan as publisher of What’s on TV as the title continues to compete on reduced cover prices with rivals in what some believe could escalate into a full-blown listings price war.The appointment will see Culligan join IPC tx from IPC SouthBank, where she was publisher of the Home Interest Group,… Continue reading IPC Homes Publisher Joins TX As Listings Battle Hots Up

Children and teenagers in the US have increased their daily media exposure by more than an hour over the past five years, from 7.29 hours per day to 8.33 hours per day, fuelled by video game consumption, according to a new study by the Kaiser Family Foundation.The report, “Generation M: Media in the Lives of… Continue reading Rise Of Daily Media Exposure In US Teens

Consumer online adspend in the US grew to $1.8 billion in 2004, a 14% increase on 2003, driven largely by growth in the entertainment/lifestyles industry, according to a report from the Online Publishers Association (OPA). The OPA’s “2004 Paid Online Content US Market Spending Report”, conducted in partnership with comScore Networks, found that online advertising… Continue reading Consumer Online Adspend Tops $1.8 Billion In 2004