February 2005 was a strong month for cinema, with advertising spend enjoying a 39.4% year on year increase to reach £12.1 million, according to the latest data released by the Cinema Advertising Association (CAA). The top three advertisers during the month were Orange, spending £1.1 million with its out-of-reel sponsorship, followed by car manufacturers Vauxhall… Continue reading Cinema Adspend Rises By 40% In February

Microsoft has completed a series of deals with telecoms operators in Western Europe and the US that will mean 75% of fixed phone lines will use Microsoft software to access television services via broadband. The deal, thought to be worth at least an initial $10 billion, has ensured that Microsoft’s software will dominate the world… Continue reading Microsoft Deal Set To Dominate IPTV Market

Travel websites attracted 2.2 million more European women in February 2005 compared to the same period last year, enjoying a 23% year on year increase, according to new data released by internet research specialists Nielsen//NetRatings. Women now account for 44% of visitors to travel websites, compared to 36% in 2004, with Sweden, the UK, France,… Continue reading Travel Websites Attract 23% More European Women In February 2005

Britain’s consumers are rebelling against mass marketing and taking a more individual and personal approach to the choices they make, according to market research company Mintel’s 2005 British Lifestyles Report. The survey involved 1,528 adults across Britain and questioned them on opinions about finance, technology, food, going out, travel and health. Finance Mintel found that… Continue reading UK Consumers Rebel Against Mass Marketing

Outdoor advertising company, JCDecaux, has announced a 5.7% increase in revenues for 2004 to €1,631.4 million, driven by strong organic growth in the group’s transport division, according a trading statement for the year. Organic revenues were shown to have risen by 6.2% for 2004, a drop of 0.6% from the previously estimated 6.8% (see JCDeaux… Continue reading Strong 2004 For JCDecaux Driven By Transport Sector

Five has announced that Trisha Goddard, its high-profile chat show, will move to a morning slot as part of a new look daytime schedule, putting the former ITV1 golden girl in direct competition with the station’s newest acquisition, and chat show king, Jerry Springer.Five will move Trisha’s show to the 09:25 slot from 11 April,… Continue reading Five Moves Trisha To Compete In Chatshow Showdown

Radio giant, Emap, has appointed Andria Vidler as the new managing director of its Magic network, taking responsibility for Magic 105.4 in London, as well as the brand’s national radio network, and charged with taking the top spot in the capital.The new role will see Vidler assume responsibility for maximising performance and profitability across the… Continue reading Magic Appoints New MD To Chase Capital For Top Spot

ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become New Media Partner

ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become Media Partner

Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC). Press advertising accounted for the largest share of total adspend in… Continue reading UK Adspend Exceeds Expectations For 2004