ITV Sales has announced a sponsorship deal with Toyota to cover its latest high profile sing-a-thon, Hit Me Baby One More Time, a prime time pop offering which gives some of the biggest acts of recent decades one last chance to reclaim their positions in the nation’s hearts.The show, which features five different acts each… Continue reading ITV Scoops Toyota For Pop Sponsorship Deal

IPC ignite! has announced a restructuring of its advertising management team, designed to re-position its advertising business and optimise the potential of its brand portfolio.The move will see group ad director, Karl Marsden, taking on an expanded role as group commercial director, charged with overseeing some of the company’s flagship brands, such as Nuts, NME,… Continue reading IPC Ignite Reshuffles Advertising Structure

Almost 40 million Americans, or 27% of internet users, claim to have downloaded either music or video files from peer to peer networks, according to a survey by the Pew Internet & American Life Project. The national survey questioned 1,421 adult internet users in the US between January 13 and February 9 2005. The results… Continue reading 21% Of US Internet Users Download Music Or Video From Internet

The increasing popularity of broadband is inspiring consumers to use the internet in a multitude of ways, with users embracing online activities, according to Continental Research’s Spring 2005 Internet Report. The report shows that 6.6 million homes currently subscribe to broadband, with a further 1.5 million forecast to join that number in the next six… Continue reading Multi-Use Of Broadband By Consumers

Digital television penetration has reached almost 60% of UK households, with Ofcom revealing that in quarter four of last year, 59.4% of homes received digital television, an increase of 3.5% from 55.9% at 30 September 2004. Ofcom’s Digital Television Update for the fourth quarter of 2004 reveals that, by 31 December 2004, the total number… Continue reading Digital Penetration Reaches Almost 60% Of UK Homes

Mobile phones are the gadgets most likely to be traded in, with 63% of respondents claiming they frequently upgrade them, according to results from a study by market research firm, GMI. In a survey of 20,000 consumers in 20 countries, GIM found that the vast majority of people upgraded their phones on a regular basis.… Continue reading Mobile Phones Frequently Traded In

Magazine and radio group, Emap, has announced that it expects full-year results to be in line with its expectations, predicting a 1% increase in like for like revenues for the year ending 31 March 2005. In a statement to the City this morning, the company forecast group revenues to rise by 2%, and is looking… Continue reading Emap Reveal Positive Trading Statement

The Wireless Group (TWG), has announced a year on year rise of over 50% in adjusted operating profits for 2004, showing revenue for the first quarter of 2005 to be up 9.9% on the same period last year. Total turnover for the Group was £39.7 million, up 22% from £32.6 million in 2003, while like… Continue reading TWG Enjoys Rise of Over 50% In Operating Profits For 2004

Magazine and radio group, Emap, has announced a strong performance in its UK consumer magazine division, with consumer magazine copy sales revenues growing by 5% on an underlying basis.In an upbeat pre-close trading statement, the group revealed that its consumer magazine advertising division has enjoyed a 4% year on year rise for the year ending… Continue reading Emap Sees Rising Revenue From Magazines

The battle for London Underground’s £1.2 billion advertising contract is between ten key players, reports this morning suggest, with the incumbent Viacom Outdoor going head to head with rival outdoor advertising heavyweights Clear Channel and JC Decaux.Others reportedly bidding for the contract include SMG’s Primesight, Spanish advertising group, Cemusa, KBH Transport Media, Media Initiatives Group,… Continue reading Ten Firms To Contest Underground Ad Contract