ITV is to replace the Granada Men and Motors channel with a new offering aimed at men, believed to be the long-rumoured ITV4, taking the channel’s space on the Sky platform with the possibility of a Freeview launch as early as next month.According to reports this morning, ITV4 will absorb the daytime content currently offered… Continue reading ITV To Replace Men And Motors With ITV4

Virgin Mobile has been signed as the sponsor of MTV UK and Ireland’s flagship show Total Request Live for one year, starting from March 2005.The partnership, developed by Viacom Brand Solutions, will enable Virgin Mobile to tap into TRL‘s association with A-list celebrities, music and entertainment, as well as engage with the show’s youth audience… Continue reading Virgin Mobile To Sponsor MTV’s Total Request Live

Community media group, Archant, has completed the acquisition of Highbury Local Publications from Highbury House, making the purchase for £6.1 million in order to acquire its portfolio of six monthly lifestyle magazines and the three Property Mart titles operating in and around London.The deal marks a continuation of Archant’s strategic growth plan, with the company… Continue reading Archant Acquires Highbury Local Publications

Commercial broadcaster, ITV, has today announced a massive 49% increase in operating profit to £325 million for the year ending 31 December 2004, helped by a rise in net advertising revenue across the ITV brand. Operating margin in 2004 grew by 45% year on year, with net cash inflow from operating activities hitting £321 million.… Continue reading Advertising Revenues Drive ITV Profits Up

Commercial radio group, Chrysalis, has announced an improvement in trading within the radio advertising market during January and February 2005. According to the Group’s pre-close statement issued today, trading for the Group is reported to be in line with the Board’s expectations for the full year, confirming predictions made in January (see Chrysalis Optimistic For… Continue reading Chrysalis Performing In Line With Expectations

Almost 60% of US mobile subscribers use their handsets for non-voice functions, according to a new study by mobile market measurement company, M:Metrics. M:Metrics surveyed over 23,000 mobile subscribers in the US about their usage of mobile content and applications between November 2004 and January 2005. The research found that over 37% of respondents had… Continue reading Multi Use Of Mobile Handsets

US consumers with broadband used the internet over newspapers as their primary source of information during the presidential elections, according to a new survey by the Pew Internet & American Life Project. The survey reveals that 52% of internet users, about 63 million people, claimed they went online to get information about the 2004 elections.… Continue reading Broadband Preferred Over Newspapers During US Presidential Elections

Interactive TV developer, Pushbutton, has been appointed to create a red button element for Cobra beer’s latest TV campaign, building on the company’s sponsorship of ITV movies.Pushbutton claims the promotion is a first in interactive sponsorship, with the interactive elements built around an image of the product. The design uses a cut out of a… Continue reading Pushbutton Extends Cobra Movie Coverage With iTV

Media and communications group, Aegis, has released a positive trading statement for the year ending 31 December 2004, showing 13.1% increase in profits year on year to £647.5 million, while revenue rose by 15.1% to £747 million in the same period. Organic revenue grew by 8.4% during 2004, compared to 4.7% in 2003, while the… Continue reading Aegis Enjoys Profit Increase For 2004

ITV1 has suffered a drop in audience share over the first two months of 2005, loosing 10% of viewers year on year. New audience figures reveal that ITV’s average audience share of 16-35 year olds in January and February 2005 was 17.4%, compared to 22.7% in 2004, a slip of 5.3%. Overall viewing figures for… Continue reading Slow Start To Year For ITV1