Advertisers seeking exposure on the ever crowded high-street now have a new medium at their disposal, with new roller shutter-graphics providing brand visibility for advertisers and cammoflague for retailers wishing to install security shutters to their premises without opting for traditional metal screens.The new advertising solution, provided by Roller Vision, offered the perfect solution to… Continue reading Roller Ads To Cut Crime And Increase Standout

Internet and digital radio station, Gaydar, has announced its largest combined sponsorship deal, with the launch of Six Weeks to Summer, an on-air and on-line series of programmes showcasing issues surrounding fitness, nutrition and grooming.Six Weeks to Summer will run throughout April, and is designed to directly tap into the lifestyles of the Gaydar Radio… Continue reading Gaydar Announces Six Weeks To Summer Sponsorship Deal

The Guardian is reported to be switching to a smaller format as early as this autumn, with media buyers being shown dummy editions of an A3 size copy of the paper, according to a report.The recent decline of the newspapers circulation is thought to be worrying executives, with the recent NRS data for national paper… Continue reading Guardian To Down-Size In Autumn

UK radio companies are shunning the auction of The Wireless Group (TWG), owner of talkSPORT, as they do not want to compete with the BBC, according to a report in the Independent on Sunday.Most of the key players in the radio industry, including Chrysalis Group and Emap, have decided not to bid for TWG as… Continue reading UK Radio Companies Shun TWG Auction

Broadcaster ITV, delivered its best Sunday peak time performance since the 13th June yesterday, boosted by the Grand Prix which achieved its largest number of viewers of the season so far.Heartbeat built on this strong performance, drawing in 8.6 million viewers, gaining 800,000 viewers on last week and attracting a 35% share at 8pm, giving… Continue reading ITV Enjoys Best Sunday Peak Since 2004

Radio giant, Emap , has stated its interest in acquiring rival broadcaster Scottish Radio Holdings, but has made no formal approach to SRH since it acquired its 27% holding in the company in January.The board of Emap said in a statement to the City that the radio assets of SRH would be an attractive acquisition,… Continue reading Emap States Interest In SRH Merger

Skincare brand, Nivea for Men, is to sponsor Emap’s flagship FHM magazine’s 110 Doors fashion promotion, with the wide-ranging deal including branded activity until May 2006 in the magazine and on sister website, FHM.com.100 Doors has run in FHM’s fashion section for the last year, highlighting the top 100 clothing stores throughout the UK for… Continue reading FHM Lines Up Skincare Brand For Fashion Coverage

Scottish Radio Holdings (SRH) has responded to radio giant EMAP’s statement that it is interested in acquiring the group by saying that it will only support an offer for the company that reflects “the full and fair value” of its growth prospects, including a premium for control.In a statement to the City, SRH said that… Continue reading Scottish Radio Holdings Defensive Over Emap Interest

Publishing heavyweight, IPC Media, has announced the appointment of Caroline McDevitt to the position of director of group advertising, reporting to CEO Sylvia Auton, she will be responsible for the company’s Central Sales teams from her start date on 3 May.Amongst the divisions covered by her remit are IPC’s Business Development, Key Accounts, Innovator, Ad… Continue reading IPC Picks McDevitt For Group Ad Director Role

Business travelers are doing more of their booking online, with 71% claiming to prefer booking online, a rise of 14 percentage points from 57% in 2003, according to new data from research firm Accenture. Those who prefer to book using an online travel agency, either on the phone or in person, has fallen to 24%… Continue reading 71% Of Business Travelers Book Online