The National Readership Survey is to re-issue the data for quarter three 2004 following a processing error by Ipsos-RSL.The corrected data will be released to NRS subscribers via the computer bureaux on 3 February, with the data on the NRS website for periods ending September 2004 also be corrected from this date.The corrections made include… Continue reading NRS To Re-Issue Data For Period To September ’04

Gay and lesbian publisher Millivres Prowler Group will relaunch the Pink Paper next month, overhauling Britain’s only free paper for the gay community and reducing the title’s size to create the first gay and lesbian compact newspaper.The Pink Paper was rescued from closure last year, when Millivres Prowler swooped in to save the title from… Continue reading Millivres In The Pink With Compact Relaunch

Global advertising company WPP, has won European approval for its $1.5 billion purchase of New York based Grey Global Group, despite industry worries how the merger may affect the market for media buying.The European Commission has today given WPP the go ahead for the acquisition of Grey, clearing the way for Grey shareholders to vote… Continue reading WPP Given All Clear For Grey Purchase

Specialist magazine giant, Future Publishing, has acquired A&S Publishing for £5.95 million, adding the firm’s 11 motoring magazine titles to its portfolio and gaining the rights to eight national motoring events.Amongst the titles acquired under the deal are Classic Ford, Fast Ford, Mini Magazine, Total Vauxhall, Retro Cars and Total BMW. Commenting on the purchase,… Continue reading Future Fuels Motoring Portfolio With A&S Acquisition

IPC’s fortnightly soap magazine, Soaplife, has announced the creation of a one shot Eastenders Soaplife Special, hoping to entice readers with a celebration of the programme’s 20th year.The one shot is being produced by Soaplife in association with sister title What’s on TV, and will coincide with the BBC programme’s 20th birthday in February this… Continue reading IPC Targets Soap Addicts With One Shot Special

Commercial radio groups, GWR, Capital and Scottish Radio Holdings have issued trading updates within the last week, with all but SRH painting a depressing picture of radio advertising at the end of 2004.GWR stated that it had been affected by weak trading throughout October and November, but boosted by some growth during December, while Capital… Continue reading Radio Groups Report Mixed Performance At End Of Year

The Celebrity Big Brother house closed its doors last night as series three drew to an end, with Manchunian music man Bez striding to a surprise victory, watched by a peak of six million viewers.The series enjoyed a strong performance in its last few days, with average audiences of around 4.5 million for the evictions… Continue reading Celeb Big Brother Bows Out With A Bang

Consumer magazine publisher, IPC Media has announced the installation of a new £1 million new Enterprise computer system, revolutionising its current Classified operation.The new technology integrates and streamlines all areas of IPC’s current Classified advertising sales, production and management processes, including order entry, scheduling, pricing, composition, pagination, and other management.Commenting on the new system, Cathy… Continue reading IPC Goes Live On Classified Ad Solution

Word of mouth is the most influential factor on consumer purchasing decisions in the US for electronics, apparel and home improvement equipment, according to a new report, published by BIGresearch. Out of a study questioning over 14,000 consumers on advertising influences, BIGresearch found that word of mouth tended to be the biggest factor in the… Continue reading Research Emphasises Power Of Word Of Mouth

Global economic growth is expected to slow in 2005, signalling lower advertising growth, with a predicted global increase of 4.5% in the coming year, according to analysts Merrill Lynch. Europe, however, is forecast to do well with Merrill estimating European ad growth for 2005, to increase by 4.2%, compared to 4% in 2004. GDP Growth… Continue reading Merrill predicts Slowing Of Global Economy