Market analysts eMarketer have predicted that 2005 will be a strong year for online advertising, with rich media advertising and overall online adspend seeing substantial increases in growth. Senior analyst at the company, David Hallerman, has forecast that the coming year will see overall online adspend increase by 21%. Rich media advertising, comprising interactive multimedia… Continue reading Rich Media Advertising Set For A Strong 2005

Government media regulator Ofcom has launched an investigation into satellite giant BSkyB after the nation’s largest commercial broadcaster, ITV, complained about the proposed charge for regionalisation of ITV’s channels on Sky’s digital satellite platform. Currently ITV pays BSkyB £17 million a year for “conditional access” and inclusion on its electronic programme guide (EPG), which enable… Continue reading Ofcom Investigating Sky Over Regional Charges

The Institute of Practitioners in Advertising has appointed Valerie Schafer as its new e-commerce and new media consultant, assuming responsibility for the body’s Digital Marketing Group and IPA Outdoor Group in representing the interests of outdoor advertising and digital media members.The new role will see Schafer take over from Nigel Gwilliam, who left the IPA… Continue reading IPA Appoints New Media Consultant To Represent Industry

A new report published by Internet research group Nielsen//NetRatings has ranked the UK 5th in terms of internet banner ad usage, after seeing a 27% rise in adspend in November year on year.The UK now dominates both the top 15 advertiser table, and the league of online advert publishers in Europe, with the yellow pages… Continue reading UK Sees Increase In Online Banner Ads

Satellite giant Sky has announced that it will screen the first episode of hit US drama 24‘s new series simultaneously on both Sky One and Sky Travel, allowing Freeview customers to enjoy the explosive start to the acclaimed series and provide a taster of what Sky’s channel packages can offer.The rest of the programme’s fourth… Continue reading Sky Boosts Freeview Profile With 24 Premiere

Ofcom has continued its programme of expansion for the UK’s radio industry today with the unveiling of a new FM licence for Ballymena in Northern Ireland and the surrounding area.The watchdog estimates that the licence could achieve coverage of an area with an adult population of around 56,000, although the exact coverage of any broadcasts… Continue reading Ofcom Offers FM Radio Licence In Ballymena

ITV has announced the appointment of Sky Network’s director of broadcasting and production, Mark Sharman, as its new controller of sport, overseeing the broadcaster’s portfolio of sporting events and charged with capitalising on the company’s wide-ranging sporting coverage.The new role will see Sharman responsible for all of the sporting events covered by ITV, including UEFA… Continue reading ITV Poaches Sky Broadcast Director To Head Sports Division

US broadband phone service provider Vonage has today launched a revolutionary voice-over-internet protocol (VOIP) service in the UK, allowing users to plug a VOIP handset directly into their phonelines, bypassing the traditional method of using a PC. The new technology offers users a service similar to a conventional, analogue phone, allowing their broadband connection to… Continue reading VOIP Boosted By Landline Adapter

The number of banner adverts run on European websites has increased by 24%, up from 76,375 in November 2003 to 94,939 in November 2004, according to a new report published by Internet research group Nielsen//NetRatings. Sweden, France and the Netherlands are the leaders in the online ad surge, experiencing the strongest growth in banner ads,… Continue reading Europe Sees Internet Banner Ad Surge

UK advertising expenditure is expected to rise by 4.2% in 2005, with the internet the fastest growing medium, according to revised predictions made by the Advertising Association (AA) in their Advertising Forecast. All media is forecast to increase over the next year, with the internet leading the way; predicted to rise by an impressive 38.1%.… Continue reading UK Adspend Forecast To Rise By 4.2% In 2005