New research by Dynamic Logic has revealed that online advertising which employs audio and video can achieve a greater impact on Brand Awareness at a lower frequency exposure than other standard online formats.According to the research firm’s MarketNorms database exposure to audio and video ads increases brand awareness by 10% points over the awareness level… Continue reading Online Video Ads Powerful Despite Lower Exposure Rates

IPC has announced the latest title to be added to its women’s weekly portfolio, creating Pick Me Up!, a 60-page real life title backed by what it claims is the UK’s largest ever sampling exercise and a £6 million marketing investment.The title will launch next Tuesday with around 3.5 million copies bundled with key titles… Continue reading IPC Launches Pick Me Up To Boost Weekly Portfolio

The Bermuda based satellite company, Intelsat, has named outgoing O2 chief executive Dave McGlade as their new head, taking over from Conny Kullman. Conny Kullmann, Intelsat’s current chief executive said about his successor: “He has demonstrated on a number of occasions his ability to transform seamlessly across different parts of the telecom landscape.” Mr McGlade… Continue reading Intelsat Gets O2 Boss As New Head

The number of US digital television households looks set to rise to 70.3 million in 2007, up 60% on 2003’s total of 44.2 million, an increase of 21.6 million homes, predicts eMarketer. The US forecast specialist has estimated that, by 2007, there will be 38.7 million cable subscribers and 30 million satellite subscribers, with just… Continue reading US Digital Penetration Up 60% By 2007

The NewsLine team would like to wish you all a very merry Christmas and an even happier New Year. We will be taking a break over the festive season, but will return on 4 January with the latest media news, comment and analysis.Early in the New Year we will bring you round-ups for 2004 from… Continue reading Merry Christmas From MediaTel NewsLine

The Television Corporation has announced the sale of its sports broadcasting arm Visions, to US producer of mobile production facilities large video screens and television studios, NEP for £16.8 million. Over 2004 Visions has generated £14.4 million in revenues and £800,000 in profits from providing facilities for sports events, such as racing and cricket on… Continue reading TV Corp Sells Sports Arm

The MediaTelInsight team would like to wish you a very merry Christmas and a profitable New Year. Insight will close from 1pm this afternoon until 9am on the 4th of January 2005.

As the year draws to a close, December saw the advertising industry’s most credible prognosticators revising their forecasts for 2004, and offering their predictions for the outlook of 2005. First to be released were Zenith Optimedia’s global forecasts, which signalled that advertising expenditure was on target to reach $370 billion for the year, beating previous… Continue reading INSIGHTanalysis: Media Healthcheck – December 2004

The MediaTelInsight team would like to wish you a very merry Christmas and a profitable New Year. Insight will close from 1pm this afternoon until 9am on the 4th of January 2005.

Ulster Television has announced the acquisition of LMFM, a local radio station in the Republic of Ireland, for almost £7 million, expanding its radio portfolio to encompass Drogheda in County Louth.An application for approval of the acquisition has been submitted to the Competition Authority, with a response expected in January 2005.LMFM operates as an independent… Continue reading UTV Boosts Radio Portfolio With LMFM Acquisition