Results from the Simultaneous Media Usage Survey (SIMM V) show television viewing to be down in the US, due to the consumption of more than one media at the same time. This phenomenon is continuing to grow, with TV appearing to be the medium most consumed alongside other media. Online market intelligence and internet market… Continue reading TV Viewing Down Due To Multi-Tasking

Growth prospects for newspaper publishers have been overlooked by industry forecasts, according to a new report by analysts PricewaterhouseCoopers. The recently published research acknowledges growth potential for revenue and profit levels. It pin-points the new young readership base born from the ‘rise’ of the free paper and increasing popularity of the compact as having positive… Continue reading Newspaper Industry Predicted To Strengthen

Analyst Merrill Lynch has predicted that the American TV distributor Liberty Media share price, in 2005, will be driven by the highly anticipated potential deal with Rupert Murdoch’s News Corp. Liberty Media, owned by John Malone, holds 324.6 million News Corp NWS voting share, valued at $9.16 billion in total at current prices or $3.25… Continue reading Liberty Media And News Corp 2005 Outlook

Sir Martin Sorrell has won a court case against media communication and market research group Aegis, amid accusations of industrial espionage and illegal client poaching. The French Commercial Court of Nanteerre has ruled against Aegis subsidiary, Carat, finding that the company had made its allegations of illegal client poaching purely to obtain sensitive information about… Continue reading French Court Rules In Favour Of Sorrell

A second auction of third generation mobile (3G) telephone licences, scheduled for 2007 will gross only one tenth of the £22.5 billion secured in the first auction making the Treasury just £2.5 billion, according to Government advisor Quotient Associates. This prediction is likely to anger the five main mobile operators, who paid a total of… Continue reading 3G Licence Prices To Drop By 90%

Cable provider Telewest Broadband has secured a raft of new channels, announcing the acquisition of broadcast licences with Channel 4, Eurosport, TV Travel Shop, The Community Channel and Teachers TV.The cable company has confirmed it will carry Channel 4’s new venture, More 4, when it becomes available as well as Teachers TV, a new channel… Continue reading Telewest Boosts Digital Channel Portfolio

NatMag-Rodale, the joint venture created between The National Magazine Company and Rodale International in May 2004, has appointed Rita Lewis as its first managing director.Lewis is a leading figure in the British magazine industry, having held senior positions at Emap, IPC and, most recently, as publishing director at Hachette Filipacchi. The move will see her… Continue reading NatMag-Rodale Poaches Hachette Director As First MD

The Financial Times has announced the appointment of Michael Rzesnitzek as managing director of the newspaper’s operations in the UK, Europe, Middle East and Africa.Rzesnitzek, a German national who studied in the UK and France, is currently managing director of FT Deutschland, a paper launched 5 years ago by the Financial Times and Gruner &… Continue reading Financial Times Recruits New Managing Director

Internet advertising expenditure in Europe is set to rise by almost 30% in the next 12 months and is predicted to be worth almost €4.7 billion by the end of 2009, according to a report by JupiterResearch. The new report predicts the European internet advertising market to be worth €2.7 billion by the end of… Continue reading European Internet Ad Prices Up 30% In 2005

Jack Myers, in revising its 2005 US adspend forecasts upwards, has confirmed online’s major role in advertising growth this year. Total advertising for 2005 has been raised from the 2.2% forecast in October 2004, to 4.8% (see Jack Myers Cautious Over 2005 Ad Spending). Figures released at the end of last month, predict that online… Continue reading Boost To Online 2005 Adspend Confirmed