A record number of texts were sent in 2004, with mobile messaging hitting the 26 billion mark, breaking the previous yearly forecast of 25 billion, according to new data published by the Mobile Data Association (MDA). December saw text messaging reach an all time high, with the total number of texts sent reaching 2.4 billion,… Continue reading 2004 Breaks Records For Text Messaging

The US is set to a see a substantial shift in national advertising moving to the internet in 2005, with analysts Merrill Lynch predicting that online adspend will increase by 19% in the coming year. A recent survey of 15 national newspaper advertisers by Merrill, has highlighted their increasing reluctance to pay higher ad rates… Continue reading US Shifts To Online Advertising

The increasing penetration of personal video recorders (PVRs) is causing growing concern for advertisers, with homes using the technology skipping through 77% of ad breaks during the 42% of shows that are recorded, according to new research due to be unveiled today at the Oxford Media Convention. The new study, by media buying agency PHD,… Continue reading PVRs Causing Increasing Threat To Advertisers

International media group, Pearson, will see a near 20% increase in earnings in 2005, according to analysts Merrill Lynch. Yesterday Pearson issued a positive trading statement (see Financial Times Will Break Even For 2004), stating that the company has experienced a larger than expected growth for its Higher Education Business Group, growing ahead of the… Continue reading Merrill Predicts Optimistic 2005 For Pearson

Publishing and media group United Business Media (UBM) has settled its on-going dispute with commercial broadcaster ITV, created by the merger of Granada and Carlton Communications last year, over Granada’s £1.75 billion acquisition of UBM’s ITV franchises in 2000. The settlement involved a £32 million payment from ITV to UBM and, although neither company has… Continue reading UBM And ITV Settle Franchise Dispute

Consumer publisher Highbury House has announced a radical relaunch programme for all three of its home interest titles, Real Homes, Inspirations and Home, hoping to boost their fortunes before launching subsequent magazines in the sector.The overhauls will take place in March, with all three titles receiving a facelift. The publisher also states that work on… Continue reading Highbury Revamps Home Interest Titles Ahead of Launches

The increasing penetration of personal video recorders (PVRs) is causing growing concern for advertisers, with homes using the technology skipping through 77% of ad breaks during the 42% of shows that are recorded, according to new research due to be unveiled today at the Oxford Media Convention.The new study, by media buying agency PHD, forecasts… Continue reading PVRs Present Increasing Threat To Television Advertisers

IPC Media has cut the price of its popular What’s on TV guide, reducing its regular cover price to provide readers with better value but retaining all the TV news and views, as well as comprehensive weekly listings information.The title’s cover price will fall to 35p from the issue dated 29 January, a move which… Continue reading IPC Boosts TV Guide Value With Lower Cover Price

A new channel has been made available on digital TV service Freeview, by mobile telecommunication and broadcast transmission infrastructure company Crown Castle.The company is taking sealed bids from interested parties up to the 31 January, with broadcasting expected to start as early as 1 April this year. The initial contract term will be for 12… Continue reading Crown Castle Puts New Freeview Channel Up For Grabs

IPC Connect has announced details of the heavyweight TV campaign it hopes will propel its new women’s weekly Pick Me Up to the top of its sector.The campaign supports the first on-sale issue, due to hit newsstands on 20 January, with a nationwide promotional push. The campaign, created by Heresy, consists of one 30 second… Continue reading TV Campaign Launched To Boost Latest IPC Title