Sir Martin Sorrell has won a court case against media communication and market research group Aegis, amid accusations of industrial espionage and illegal client poaching. The French Commercial Court of Nanteerre has ruled against Aegis subsidiary, Carat, finding that the company had made its allegations of illegal client poaching purely to obtain sensitive information about… Continue reading French Court Rules In Favour Of Sorrell

A second auction of third generation mobile (3G) telephone licences, scheduled for 2007 will gross only one tenth of the £22.5 billion secured in the first auction making the Treasury just £2.5 billion, according to Government advisor Quotient Associates. This prediction is likely to anger the five main mobile operators, who paid a total of… Continue reading 3G Licence Prices To Drop By 90%

Internet advertising expenditure in Europe is set to rise by almost 30% in the next 12 months and is predicted to be worth almost €4.7 billion by the end of 2009, according to a report by JupiterResearch. The new report predicts the European internet advertising market to be worth €2.7 billion by the end of… Continue reading European Internet Ad Prices Up 30% In 2005

Jack Myers, in revising its 2005 US adspend forecasts upwards, has confirmed online’s major role in advertising growth this year. Total advertising for 2005 has been raised from the 2.2% forecast in October 2004, to 4.8% (see Jack Myers Cautious Over 2005 Ad Spending). Figures released at the end of last month, predict that online… Continue reading Boost To Online 2005 Adspend Confirmed

The Institute of Practitioners in Advertising has appointed Valerie Schafer as its new e-commerce and new media consultant, assuming responsibility for the body’s Digital Marketing Group and IPA Outdoor Group in representing the interests of outdoor advertising and digital media members.The new role will see Schafer take over from Nigel Gwilliam, who left the IPA… Continue reading IPA Appoints New Media Consultant To Represent Industry

A new report published by Internet research group Nielsen//NetRatings has ranked the UK 5th in terms of internet banner ad usage, after seeing a 27% rise in adspend in November year on year.The UK now dominates both the top 15 advertiser table, and the league of online advert publishers in Europe, with the yellow pages… Continue reading UK Sees Increase In Online Banner Ads

Government media regulator Ofcom has launched an investigation into satellite giant BSkyB after the nation’s largest commercial broadcaster, ITV, complained about the proposed charge for regionalisation of ITV’s channels on Sky’s digital satellite platform. Currently ITV pays BSkyB £17 million a year for “conditional access” and inclusion on its electronic programme guide (EPG), which enable… Continue reading Ofcom Investigating Sky Over Regional Charges

Market analysts eMarketer have predicted that 2005 will be a strong year for online advertising, with rich media advertising and overall online adspend seeing substantial increases in growth. Senior analyst at the company, David Hallerman, has forecast that the coming year will see overall online adspend increase by 21%. Rich media advertising, comprising interactive multimedia… Continue reading Rich Media Advertising Set For A Strong 2005

Satellite giant Sky has announced that it will screen the first episode of hit US drama 24‘s new series simultaneously on both Sky One and Sky Travel, allowing Freeview customers to enjoy the explosive start to the acclaimed series and provide a taster of what Sky’s channel packages can offer.The rest of the programme’s fourth… Continue reading Sky Boosts Freeview Profile With 24 Premiere

Ofcom has continued its programme of expansion for the UK’s radio industry today with the unveiling of a new FM licence for Ballymena in Northern Ireland and the surrounding area.The watchdog estimates that the licence could achieve coverage of an area with an adult population of around 56,000, although the exact coverage of any broadcasts… Continue reading Ofcom Offers FM Radio Licence In Ballymena