Digital TV newcomers will soon be able to buy a pre-packaged starter pack designed to rival Freeview for ease of installation and increase Sky’s waning subscriber figures. The new initiative comprises a retail pack containing everything new consumers need to receive Sky, priced at £39.99, including one or two months’ viewing plus standard installation of… Continue reading Sky Launches Starter Pack To Tempt Freeview Viewers
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Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending
Bill Gates, head of the world’s largest software company, Microsoft, predicts a future for the entertainment industry in which traditional broadcast television is rendered irrelevant. A host of new technology entering the market, such as personal video recorders and digital video recorders are changing the way that viewers watch television. They now have more control… Continue reading Bill Gates Predicts TV Broadcasting Will Be ‘Irrelevant’
Over 60% of US internet households would be willing to switch their video, telephone and internet services to a single provider if they could save at least $20 a month, says a new report. According to Parks Associates, Bundled Services: Analysis and Forecasts report, the prospect of cost saving far outweighs convenience as an influencing… Continue reading 60% Of Internet Households Ready To Switch To Bundled Services
Publicis Groupe’s ZenithOptimedia and WPP’s Group M have won the £900 million global media planning and buying account for Nestlé following a fiercely fought competitive pitch.The win will come as a blow to Universal McCann, which previosly handled the majority of Nestle’s European media planning and buying activity, with MindShare, ZenithOptimedia, PHD and Media Planning… Continue reading ZenithOptimedia And Group M Win Global Nestlé Account
BBC chairman Michael Grade has reinforced the BBC’s commitment to creating a vibrant interactive television market, pledging to work more closely with the industry as a whole in order to create more diverse services for viewers.Speaking at the Interactive TV Show Europe in Barcelona, Grade stated that the BBC has “a duty” to invigorate the… Continue reading BBC Pledges Continued Commitment To Interactive TV
BBC Gardeners’ World magazine has teamed up with Tourism Ireland to create a specially-branded 2005 calendar to promote the emerald isle as a tourist destination.The calendar will be covermounted on the December issue of the magazine and will feature Tourism Ireland branding on the front and back covers, as well as specially tailored advertorials for… Continue reading BBC Gardeners’ World Teams Up With Tourism Ireland
The Times is giving oversees readers the chance to access certain areas of its website free of charge in an attempt to provide advertisers with access to UK consumers abroad.Much of the Times Online website, such as the driving, travel and business sections, has already been open to oversees readers, but they will now also… Continue reading Times Online Opens Up To Overseas Readers
ITV has secured pan-European telecoms operator Tele2 as the exclusive broadcast sponsor of its latest daily tea-time entertainment series, The Paul O’Grady Chat Show.The deal, which marks Tele 2’s first significant foray into television sponsorship, includes full broadcast credits around the show, as well as branding on a new dedicated website available at www.itv.com/paulogrady.ITV claims… Continue reading ITV Secures Tele2 To Sponsor New O’Grady Show
Cable group, NTL, has received at least 15 offers for its broadband division which could potentially sell for £1.2 billion. According to reports, sources close to the division, which includes the transmitter network for UK commercial television, said they were not entirely sure that a sale was even being considered. Last month, NTL confirmed it… Continue reading NTL Receives 15 Bids For Broadband Division