BBC chairman Michael Grade has reinforced the BBC’s commitment to creating a vibrant interactive television market, pledging to work more closely with the industry as a whole in order to create more diverse services for viewers. Speaking at the Interactive TV Show Europe in Barcelona, Grade stated that the BBC has “a duty” to invigorate… Continue reading BBC Pledges Continued Commitment To Interactive TV
ARCHIVE ▸ The Media Leader Staff
The number of cable DVR households in Europe is expected to grow from 2.2 million by the end of this year to 24.3 million by 2009, as new technology from cable and satellite operators gains market share from stand-alone products. According to JupiterResearch, video-on-demand households will also grow during this period at the expense of… Continue reading DVR Market Set For Growth
Viacom Outdoor has appointed Tim Bleakley as its new joint managing director, replacing Clive Punter, who has been promoted to the role of chief operating officer of sales and marketing working across Europe.Bleakley joins from Emap Advertising where he has spent the last three years as broadcast sales director with responsibility for radio stations such… Continue reading Viacom Appoints Bleakley As Joint Managing Director
Sky has become the latest broadcaster to sign a deal with Zip TV in a move that brings together two of the biggest players in interactive advertising.The deal will allow viewers of Sky’s range of digital television channels to access interactive advertising campaigns using technology and bandwidth from Zip TV consortium, which includes Honda, COI,… Continue reading Sky Media Zips Up Interactive Advertising Deal
IPC Country & Leisure has announced a major revamp for its Web User magazine, comprising a new look, increased pagination and more content debuting in its 14 October issue.As part of the change the magazine will include a printed copy of its digital brand, Downloaded. The addition will appear in a new centre section, giving… Continue reading IPC Reloads Web User With More Content
The Daily Telegraph is to abandon its five year-old media section as part of a change of emphasis that will see it focus more on its key strengths and less on specialist sections.Today’s media section will be the paper’s last and instead there will be an increased focus on foreign reporting and City coverage, both… Continue reading Telegraph Calls Time On Weekly Media Section
MegaPoster has launched a unique package of giant banner sites designed to provide advertisers with maximum exposure in the all-important pre-Christmas period.The eight-site Christmas Retail Pack, which is thought to be the first of its kind, groups together a number of high-profile retail banner locations in the centres of key cities including London, Birmingham, Manchester,… Continue reading MegaPoster Launches Christmas Retail Pack
The Securities and Exchange Commission has asked several US newspapers to disclose information about its circulation practices, following investigations at Hollinger International which showed figures at the publisher’s Chicago Sun-Times title had been inflated over several years. Yesterday the New York Times defended the integrity of its circulation figures after the SEC approached the group,… Continue reading SEC Investigates US Newspaper Circulation Data
Search engine giant, Google has struck a deal with internet service provider, Tiscali, to offer its web targeted advertising product on Tiscalis European websites. The agreement will see Google’s search results available on Tiscali portals in The Netherlands, Denmark, the Czech Republic and will expand to the other main countries where the ISP operates by… Continue reading Tiscali Strikes A Deal With Google AdWords
Nearly half of UK business leaders expect to increase their email marketing budget within the next year, according to research carried out by digital marketing group, Interactive Prospect Targeting (IPT). According to research carried out by IPT, 36% of the 180 UK business leaders surveyed said, they are expecting to increase spending on email marketing… Continue reading Advertisers Set To Increase Email Marketing Budgets