Global advertising company, WPP, has rebranded its search engine marketing firm AdvancePositions.com, to mSearch. mSearch will specialise in gaining visibility for its clients in the top search engines and will drive targeted customers to its clients’ websites. The search marketing services will offer pay-per-click management and bid management, natural search optimisation and provide a consultant… Continue reading WPP Rebrands Online Ad Marketing

Former United Business Media chief executive, Lord Hollick is taking a high profile position at US private equity group Kohlberg Kravis Roberts (KKR), with the aim to put the US company on the map in British and European media. In his new role as managing director of KKR, the labour peer has highlighted the idea… Continue reading Hollick Talks Takeovers In New Role At KKR

Market information company Taylor Nelson Sofres (TNS) has issued a positive trading statement ahead of its full year announcement on 7 March. The statement outlined the company’s expectation to show underlying revenue growth, in line with the current market, of 3-4%. Overall, the company’s European operations achieved revenue growth in line with previous expectations, with… Continue reading Taylor Nelson Sofres Optimistic For 2005

Emap Advertising has announced the appointment of its first style director, choosing former commercial director at GQ, Jonathan Turner, for the position, with responsibility for targeting non-fashion luxury goods clients.The appointment is part of Emap Advertising’s strategy to place greater focus on certain client categories, and is a further addition to teams at Emap Advertising… Continue reading New Emap Advertising Director Gives Focus On Luxury

Satellite giant BSkyB has applied for consent from Ofcom to broadcast exclusive live coverage of cricket test matches played in England in 2006-2009, leaving Five set to pick up the broadcast rights to highlights of the sport.The regulator has launched a consultation period for rival broadcasters to raise their views of the broadcast rights reshuffle,… Continue reading Five Set To Scoop Cricket Highlight Broadcast Rights

Specialist magazine publisher Future Publishing has announced the appointment of publishing director David Maher-Roberts to the board of the Association of Online Publishers, bringing Future into line with its competitors in addressing the issues and concerns relating to all sectors of online publishing.The AOP was formed in 2002 to present a unified voice to industry… Continue reading Future Signs Up To Association of Online Publishers

Former United Business Media chief executive, Lord Hollick has hinted at launching a possible takeover bid for the UK’s largest commercial broadcaster, ITV, after taking a high profile position at US private equity group Kohlberg Kravis Roberts.In his new role as managing director of KKR, the labour peer has highlighted the practice of making bids… Continue reading Hollick Considering ITV Takeover Bid

US online advertising expenditure is set to increase by as much as 30% in 2005, signalling a strong performance for online advertising for the coming year, according to a recent survey by Deutsche Bank and MediaPost. This confirms media commentary group, Jack Myers prediction last month, that online would play a major role in advertising… Continue reading US Online Adspend To Increase By 30% In 2005

Online shopping hit record numbers over Christmas 2004, with online retailers experiencing a 23% increase in internet traffic from December 2003, according to a report from web monitoring firm Hitwise. Data from Hitwise showed that online shopping performed well in the period between August and December 2004, with market share of all UK internet traffic… Continue reading UK Online Shopping Hit Record Numbers Over Christmas 2004

Jack Myers, in revising its 2005 US adspend forecast upwards in December, joined other key industry prognosticators in predicting a more positive outlook for the US advertising market in 2005; largely driven by an expected increase in online advertising expenditure. Myers predicts that internet advertising will grow by 30%, with overall US advertising expenditure expected… Continue reading Internet Boosts US Adspend For 2005