ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004

The number of WAP pages being viewed by mobile phone users is still on the increase with August’s figure climbing by 22.7% compared with the same period in 2003, according to the latest figures from the Mobile Data Association. Allowing for seasonal differences, the August figure takes the MDA’s cumulative recorded WAP page impressions to… Continue reading Wap On The Rise As Olympics Boosts Multimedia Services

New forecasts from the Digital Radio Development Bureau predict a massive boom in popularity for DAB digital radio, rising by a staggering 1200% from around one million sets currently in British homes to 13 million by 2008.The DRDB’s Five-Year DAB Digital Radio Forecast predicts that around 29% of British homes will posses a digital radio… Continue reading Third Of UK Homes To Have Digital Radio By 2008

Maiden Outdoor has further strengthened its rail advertising business with two new account wins with the Go Ahead Group’s New Southern Railway and Thameslink subsidiaries.The two-and-a-half year deal with New Southern Railway begins immediately and covers key commuter stations such as East Croydon, Brighton and Balham. The Thameslink deal also starts straight away and gives… Continue reading Maiden Expand Rail Business With New Account Wins

The city of Durham will get its own dedicated FM radio station under new proposals being put forward by media super-regulator Ofcom.Potential bidders have been invited to pitch for the FM licence, which is expected to air for the first time in midway through next year. The adult population of the area is believed to… Continue reading Ofcom Advertises New FM Licence For Durham

Hachette Filipacchi has appointed Annabel Brog as editor of its market leading teenage magazine Sugar ahead of a planned relaunch of the title next year.Brog, previously deputy editor of Emap’s teen glossy Bliss, takes up her new position at the start of next month, replacing Nick Chalmers who is moving on oversee new magazine ideas… Continue reading Sugar Appoints New Editor Ahead Of Redesign

MSN has secured a six-figure advertising deal with Sky One to promote its new teen drama, Hex, in the run up to its launch later this month.The online campaign is designed to build audience anticipation by gradually leaking information about the show, which follows the story of Cassie, a student who discovers she is cursed… Continue reading Sky Signs Advertising Deal To Put Hex On MSN

ITV Sales is increasing its attempts to introduce a more customer focused approach to business with the appointment of specialist consultancy, The Foundation.Launched by former DFGW managing director Charlie Dawson five years ago, The Foundation will work alongside senior members of the ITV Sales team to help develop a new culture based around the needs… Continue reading ITV Sales Moves To Strengthen Client Focus

Consumer magazine publisher, Future Network, has said that it will be launching at least nine new magazines over the next 12 months and hopes that tapping in to the US action sports sector will help boost group revenues in 2005. In a pre-close trading update, Future said that it hopes to launch two new US… Continue reading Future To Launch At Least Nine Magazines In Next 12 Months

Nearly a third of UK homes will have a DAB digital radio in the next four years, as consumers discover the benefits of additional stations, as well as high quality and interference free sound, says the Digital Radio Development Bureau (DRDB). By 2008, 29% of UK households are expected to own a digital-enabled radio, a… Continue reading Digital Radio In The UK Set For Boom Time By 2008