A second auction of third generation mobile (3G) telephone licences, scheduled for 2007 will gross only one tenth of the £22.5 billion secured in the first auction making the Treasury just £2.5 billion, according to Government advisor Quotient Associates. This prediction is likely to anger the five main mobile operators, who paid a total of… Continue reading 3G Licence Prices To Drop By 90%

Cable provider Telewest Broadband has secured a raft of new channels, announcing the acquisition of broadcast licences with Channel 4, Eurosport, TV Travel Shop, The Community Channel and Teachers TV.The cable company has confirmed it will carry Channel 4’s new venture, More 4, when it becomes available as well as Teachers TV, a new channel… Continue reading Telewest Boosts Digital Channel Portfolio

NatMag-Rodale, the joint venture created between The National Magazine Company and Rodale International in May 2004, has appointed Rita Lewis as its first managing director.Lewis is a leading figure in the British magazine industry, having held senior positions at Emap, IPC and, most recently, as publishing director at Hachette Filipacchi. The move will see her… Continue reading NatMag-Rodale Poaches Hachette Director As First MD

The Financial Times has announced the appointment of Michael Rzesnitzek as managing director of the newspaper’s operations in the UK, Europe, Middle East and Africa.Rzesnitzek, a German national who studied in the UK and France, is currently managing director of FT Deutschland, a paper launched 5 years ago by the Financial Times and Gruner &… Continue reading Financial Times Recruits New Managing Director

Internet advertising expenditure in Europe is set to rise by almost 30% in the next 12 months and is predicted to be worth almost €4.7 billion by the end of 2009, according to a report by JupiterResearch. The new report predicts the European internet advertising market to be worth €2.7 billion by the end of… Continue reading European Internet Ad Prices Up 30% In 2005

Jack Myers, in revising its 2005 US adspend forecasts upwards, has confirmed online’s major role in advertising growth this year. Total advertising for 2005 has been raised from the 2.2% forecast in October 2004, to 4.8% (see Jack Myers Cautious Over 2005 Ad Spending). Figures released at the end of last month, predict that online… Continue reading Boost To Online 2005 Adspend Confirmed

Market analysts eMarketer have predicted that 2005 will be a strong year for online advertising, with rich media advertising and overall online adspend seeing substantial increases in growth. Senior analyst at the company, David Hallerman, has forecast that the coming year will see overall online adspend increase by 21%. Rich media advertising, comprising interactive multimedia… Continue reading Rich Media Advertising Set For A Strong 2005

Government media regulator Ofcom has launched an investigation into satellite giant BSkyB after the nation’s largest commercial broadcaster, ITV, complained about the proposed charge for regionalisation of ITV’s channels on Sky’s digital satellite platform. Currently ITV pays BSkyB £17 million a year for “conditional access” and inclusion on its electronic programme guide (EPG), which enable… Continue reading Ofcom Investigating Sky Over Regional Charges

The Institute of Practitioners in Advertising has appointed Valerie Schafer as its new e-commerce and new media consultant, assuming responsibility for the body’s Digital Marketing Group and IPA Outdoor Group in representing the interests of outdoor advertising and digital media members.The new role will see Schafer take over from Nigel Gwilliam, who left the IPA… Continue reading IPA Appoints New Media Consultant To Represent Industry

A new report published by Internet research group Nielsen//NetRatings has ranked the UK 5th in terms of internet banner ad usage, after seeing a 27% rise in adspend in November year on year.The UK now dominates both the top 15 advertiser table, and the league of online advert publishers in Europe, with the yellow pages… Continue reading UK Sees Increase In Online Banner Ads