The Daily Telegraph has proved successful in attracting young and upmarket audiences, according to data from the National Readership Survey, with the paper citing increases of up to 50% in the much sought after 15-24 age group.In year on year analysis the figures for April to September 2004 show the Daily Telegraph adding more young… Continue reading Telegraph Sees Growth In Young Readers

ITV is understood to be planning a take-over bid for digital broadcaster UKTV’s portfolio of channels, a move that would secure the broadcaster’s future in a multi-channel TV environment.Although ITV has yet to make a formal bid for its rival’s collection of digital channels, reports this morning suggest the proposition is at the centre of… Continue reading ITV Considering Bid For UKTV Digital Channels

The UK online travel sector is forecast to reach 4.9% market share in January, equalling the best ever month previously set by the travel industry, according to online intelligence service Hitwise. UK visits to internet travel sites are up 14%, on a year on year analysis, with the first week of January 2005 seeing online… Continue reading UK Online Travel To Equal Best Ever Month

The Periodical Publishers Association (PPA) has commissioned a study from market information specialists, Taylor Nelson Sofres (TNS), looking into the effectiveness of magazine advertising, with the aim to determine the average return on investment for consumer magazine advertising. TNS will investigate the relationship, between the time exposed to a magazine advert and the actual time… Continue reading PPA Launches Research Into Magazine Advertising

Mobile network operators who fail to comply with the regulations of their 3G licences set out by Government media watchdog Ofcom in 2000, are unlikely to have their licence revoked, a new report said yesterday. The rules set out when the third generation licences were bid for in an auction five years ago stated that… Continue reading Ofcom Loosens 3G Licence Regulations

Global advertising company, WPP, has rebranded its search engine marketing firm AdvancePositions.com, to mSearch. mSearch will specialise in gaining visibility for its clients in the top search engines and will drive targeted customers to its clients’ websites. The search marketing services will offer pay-per-click management and bid management, natural search optimisation and provide a consultant… Continue reading WPP Rebrands Online Ad Marketing

Former United Business Media chief executive, Lord Hollick is taking a high profile position at US private equity group Kohlberg Kravis Roberts (KKR), with the aim to put the US company on the map in British and European media. In his new role as managing director of KKR, the labour peer has highlighted the idea… Continue reading Hollick Talks Takeovers In New Role At KKR

Market information company Taylor Nelson Sofres (TNS) has issued a positive trading statement ahead of its full year announcement on 7 March. The statement outlined the company’s expectation to show underlying revenue growth, in line with the current market, of 3-4%. Overall, the company’s European operations achieved revenue growth in line with previous expectations, with… Continue reading Taylor Nelson Sofres Optimistic For 2005

Emap Advertising has announced the appointment of its first style director, choosing former commercial director at GQ, Jonathan Turner, for the position, with responsibility for targeting non-fashion luxury goods clients.The appointment is part of Emap Advertising’s strategy to place greater focus on certain client categories, and is a further addition to teams at Emap Advertising… Continue reading New Emap Advertising Director Gives Focus On Luxury

Satellite giant BSkyB has applied for consent from Ofcom to broadcast exclusive live coverage of cricket test matches played in England in 2006-2009, leaving Five set to pick up the broadcast rights to highlights of the sport.The regulator has launched a consultation period for rival broadcasters to raise their views of the broadcast rights reshuffle,… Continue reading Five Set To Scoop Cricket Highlight Broadcast Rights