The Interactive Advertising Bureau has published a new set of best practice guidelines that could see pop-ups and other intrusive formats banned.The first wave of a dozen new guidelines, which have been in development for some months, have been created to champion the needs of internet users by monitoring the way in which advertisers use… Continue reading IAB Publishes New Guidelines To Curb Pop-Ups

Times Newspapers is launching a national television campaign to promote its deal with The AirMiles Travel company, offering readers the chance to collect AirMiles tokens and exclusive deals on luxury holidays.The deal will see readers of the Sunday Times and the Times offered AirMiles tokens in the newspapers from 10 October. These can be put… Continue reading Times Partners With AirMiles For Travel Promotion

Capital Gold has become the third radio station to secure a sponsorship deal with BSkyB as part of a wider brand marketing campaign launched by the satellite broadcaster last week.The six-figure partnership will see BSkyB sponsor Capital Gold Network’s breakfast for the next three months, including a specially created bespoke feature showcasing the day’s best… Continue reading Capital Signs Breakfast Sponsorship With Sky

Chairman of British Sky Broadcasting, Rupert Murdoch, yesterday said that he expected the digital satellite group to deliver strong profits, despite the slowdown in subscription figures and the growing threat from Freeview. Murdoch, who is BSkyB’s largest shareholder and also chairman of News Corporation said, the company could withstand competition from the BBC backed free-to-air… Continue reading Murdoch Predicts Strong Profit Growth For BSkyB

ITV is in negotiations to sell off its digital channels, Plus and Men & Motors, as part of its £600 million programme to sell off its non-core assets. The group holds a 50.5% stake in the channels parents company, Granada Sky Broadcasting, along with BSkyB who owns the remaining share. According to reports, ITV is… Continue reading ITV Puts Plus and Men & Motors Under The Hammer

Television-enabled mobile telephones are on the horizon but new research has revealed that very few people are currently interested in this technology. Although camera telephones caught on quickly, a survey by Lyra Research revealed that 53% of the 1,361 participants were either ‘not at all’ or ‘not very’ interested in watching television or videos via… Continue reading Few People Interested In Watching TV Via A Mobile Phone

The number of internet shoppers has reached its highest level yet, growing by 1.3 million from May 2004, taking the total number of websites consumers to 16 million, says a new survey. Over the past few years, the popularity of e-shopping has grown as people increasingly use this as a tool for finding summer holidays,… Continue reading Popularity Of E-Shopping Continues To Grow

The Interactive Advertising Bureau has published a new set of best practice guidelines that could see pop-ups and other intrusive formats banned.The first wave of a dozen new guidelines, which have been in development for some months, have been created to champion the needs of internet users by monitoring the way in which advertisers use… Continue reading IAB Publishes New Guidelines To Curb Pop-Ups

BBC Worldwide’s new upmarket food and travel title Olive has formed a unique partnership with women’s website Handbag.com to provide a range of food content on the women’s website.The deal will see Olive play a major role in Handbag.com‘s food pages including monthly updated features such as Simple Suppers and Food in Season, as well… Continue reading BBC’s Olive Signs Content Deal With Handbag.com

The Times will this month underline its sponsorship of London Film Festival with an exclusive supplement and DVD, creating a 68-page guide to the event and giving readers a taste of more than 20 films.The special supplement, published in A5 format on Saturday 9 October, will feature interviews with major stars, actor and director profiles… Continue reading Times Backs Film Festival With Special Supplement