Confirmation that the worldwide advertising market is in recovery has come from the latest Ad Barometer report from Interdeco, although the research group cautions that there will be ‘no going back to the 90s frenzy’. According to the report, 2004 will finish up with a growth of 5.3%, a figure that has been revised up… Continue reading Global Advertising Recovery Confirmed

The Chartered Institute of Marketing has announced several new additions to its board of trustees, claiming it will put the institute at the “heart of marketing” and calling for an increased focus on the skills of marketers with the introduction of a licence to practice the profession.Addressing members at the annual meeting Paul Gostick, international… Continue reading CIM Calls For Licence To Practice Marketing

The recent rumoured takeover bid of newspaper publisher Trinity Mirror PLC by private equity group CVC Capital Partners, looks unlikely because of Trinity’s strong share price. Recently Trinity Mirror has seen its share price take a tumble, leaving them down 3.89% week on week. However, since whispers of a takeover by CVC investors started last… Continue reading Trinity High Share Price Thwarts Takeover

Finnish mobile phone company, Nokia, has defended its November forecast that the mobile phone market will grow by up to 10% in 2005, to 693 million handsets. Nokia’s predictions last month claimed the market would increase from the 630-650 million units it expects in 2004 and this growth could be stronger if the sales of… Continue reading Nokia Defends Positive Mobile Phone Forecast

Financial analyst Merrill Lynch has predicted a hopeful 2005 in advertising revenue and audience trends for ITV1. Despite disappointing results throughout most of 2004, advertising looks strong for January 2005. Overall audience share figures were down by 4.0% for the year to date, despite a couple of strong months in the latter part of the… Continue reading Disappointing Year For ITV1 Says Merrill Lynch

David Levin, chief executive of Symbian has been named as the new chief executive officer of publishing and media group United Business Media PLC. He will succeed Lord Clive Hollick in April of next year after Lord Hollick’s decision to step down from the group after 30 years. On assuming the position Mr Levin is… Continue reading United Business Media Announces New Chief Executive

3 Mobile is planing legal action against the Government media watchdog, Ofcom, to recover some of the one billion that it paid on the launch of its next generation mobile network, according to today’s Times reported. 3 is the only mobile phone company to hit the regulations set out by the Government when it bid… Continue reading 3 Mobile Plan To Sue Government

ITV sales have employed web analysts Webtrends to design a tracking device which will give them a better insight and understanding into their customer and visitor usage of its flagship site www.itv.com. ITV.com attracts five million visitors per month and the new service will play an important role in feeding information back to ITV giving… Continue reading ITV Targets Website Users

Spam emails are set to rise next year, with legitimate email falling from 12% to 8%, says email security provider Postini. The company also forecast that Directory Harvest Attacks (DHA), an attempt by hackers to steal a businesses email directory and send spam, will increase by 25% in 2005 and that most victims won’t even… Continue reading Spam Increasing In 2005

Walt Disney’s recently launched ABC1 entertainment channel has announced that it will soon begin to carry advertising, adopting an American format with no breaks between programmes, instead favouring breaks in the middle of its shows to achieve increased standout for advertisers.Advertising sales on the channel will be handled by DMS (Digital Media Sales). John De… Continue reading ABC1 Appoints DMS To Handle Unique Ad Structure