Independent media communications specialist, Carat, has today released revised advertising growth forecasts for 2004, saying that continued recovery in the European markets has helped fuel global adspend ahead of previous expectations, up 6% year on year. In September last year, Carat predicted that advertising expenditure for 2004 would close 5.7% (see Carat Revises 2004 &… Continue reading European Growth Fuels 2004 Global Adspend

The number of US digital television households looks set to rise to 70.3 million in 2007, up 60% on 2003’s total of 44.2 million, an increase of 21.6 million homes, predicts eMarketer. The US forecast specialist has estimated that, by 2007, there will be 38.7 million cable subscribers and 30 million satellite subscribers, with just… Continue reading US Digital Penetration Up 60% By 2007

The Bermuda based satellite company, Intelsat, has named outgoing O2 chief executive Dave McGlade as their new head, taking over from Conny Kullman. Conny Kullmann, Intelsat’s current chief executive said about his successor: “He has demonstrated on a number of occasions his ability to transform seamlessly across different parts of the telecom landscape.” Mr McGlade… Continue reading Intelsat Gets O2 Boss As New Head

Guardian Media Group Radio has poached Jo Beedham from rival Chrysalis to lead the development of the company’s non-traditional revenue streams, marking the company’s intent to broaden its financial horizons and capitalise on new services and business opportunities.The new position will see Beedham join GMG Radio in February from Chrysalis Radio Sales, taking responsibility for… Continue reading GMG Radio Appoints Revenue Boss To Boost Incomes

The Daily Telegraph has announced a range of travel and tourism supplements to be published throughout 2005, following advertising deals totalling in excess of £500,000.An initial five supplements are slated to appear in the newspaper throughout January and February, with many more still being planned by the Telegraph editorial team.A 24-page half colour tabloid supplement… Continue reading Travel Supplements Offer Targeted Telegraph Advertising

Channel 4 will this week launch the latest series of Celebrity Big Brother, hoping to build on the successes of previous series’ and capitalise on the recent success of rival celebrity reality show, I’m A Celebrity Get Me Out Of Here.Launching on Thursday at 9.00pm, the show will see a record eight celebrity housemates move… Continue reading Channel 4 Seeks Success With Celebrity Big Brother

New research by Dynamic Logic has revealed that online advertising which employs audio and video can achieve a greater impact on Brand Awareness at a lower frequency exposure than other standard online formats.According to the research firm’s MarketNorms database exposure to audio and video ads increases brand awareness by 10% points over the awareness level… Continue reading Online Video Ads Powerful Despite Lower Exposure Rates

IPC has announced the latest title to be added to its women’s weekly portfolio, creating Pick Me Up!, a 60-page real life title backed by what it claims is the UK’s largest ever sampling exercise and a £6 million marketing investment.The title will launch next Tuesday with around 3.5 million copies bundled with key titles… Continue reading IPC Launches Pick Me Up To Boost Weekly Portfolio

The NewsLine team would like to wish you all a very merry Christmas and an even happier New Year. We will be taking a break over the festive season, but will return on 4 January with the latest media news, comment and analysis.Early in the New Year we will bring you round-ups for 2004 from… Continue reading Merry Christmas From MediaTel NewsLine

As the year draws to a close, December saw the advertising industry’s most credible prognosticators revising their forecasts for 2004, and offering their predictions for the outlook of 2005. First to be released were Zenith Optimedia’s global forecasts, which signalled that advertising expenditure was on target to reach $370 billion for the year, beating previous… Continue reading INSIGHTanalysis: Media Healthcheck – December 2004