The recent restructuring of the BBC’s magazine operations has already seen women’s glossy Eve put up for sale, but the next titles to face the auctioneers gavel are likely to come from the Origin Publishing stable, a BBC spokesman has confirmed.Director general Mark Thompson’s plans for BBC magazines, set out last week, stated that those… Continue reading Origin Titles Next On List For BBC Magazine Sale
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ZenithOptimedia’s commercial director, Greg Grimmer, has been appointed as managing director of Zed Media, the group’s digital and direct agency, filling the shoes of Jeff Hyams and predicting strong growth over the next year.The move will see Grimmer head Zed’s operations as it moves to become more powerful with an increased client focus and increased… Continue reading New Zed Media Boss Aims For Double Digit Growth Next Year
Consumer magazine publisher IPC Media has announced a dramatic restructuring of its advertising department, gearing up towards a more unique advertising programme and greater use of tailored ad packages.While IPC Advertising will remain a unified brand entity, four main changes will be made within its management team. These will see IPC SouthBank group ad director… Continue reading IPC Restructures Ad Management For Greater Creativity
The latest analysis of the worldwide digital subscriber line (DSL) market by broadband market research company Point Topic indicates that digital subscriber DSL subscriptions have risen by 85.3 million by September 2004, and are forecasted to reach 100 million lines by early 2005. This is a 56% increase from the 54.6 million lines in the… Continue reading Digital Subscriber Lines Continue Upward Trend
The summer Olympics and presidential election has resulted in a significant expansion in ad demand in the US in 2004 and the upward trend is expected to continue in 2005, says global advertising agency Universal McCann. Bob Coen, director of forecasting says he now can predict that US and overseas companies will experience a slightly… Continue reading Universal McCann Predicts Positive Outlook For 2005
New research from British Telecom indicates that the digital divide in Britain will continue to exclude millions of computer illiterate adults well into the next decade and beyond.According to BT, the number of digitally excluded people will fall from 27 million to 23 million by 2025, with those being excluded risking disadvantage by losing access… Continue reading BT Claims Digital Divide Will Exist For Decades
Emap’s flagship men’s magazine FHM has announced the creation of an online style channel, providing the 2 million daily visitors to its website with the latest fashion and grooming advice to comprise what it claims is the “ultimate style guide to life.”The new section creates a bespoke editorial strand, featuring recommendations and expert advice on… Continue reading FHM Boosts Style Content With Dedicated Online Channel
Commercial radio broadcasters will soon be competing for a new broadcasting licence in the city of Norwich, as media-regulator Ofcom advertised the rights to transmit to the south eastern city and the surrounding area.Ofcom estimates that the winning bid could provide the licence holder with a potential adult audience of 240,000, however, exact coverage will… Continue reading Ofcom Puts Norwich Radio Licence Up For Grabs
The growing proportion of ethnic minorities in Britain’s populace requires the attention of advertisers if they are to create effective campaigns and deliver brand messages to an increasingly powerful demographic, according to Starcom Motive.According to the agency, advertisers should turn to ethnic minorities to stave off the economic effects of an ageing population, tapping into… Continue reading Starcom Calls For Attention on Ethnic Minority TV Viewing
Newspaper publisher Trinity Mirror has today issued a trading update of their expected results, outlining a strong performance throughout 2004 in line with expectations. Group advertising revenues, excluding titles in Ireland disposed in January 2004,have increased by 4.2%, for the five months to November 2004 year on year. The Regionals division has achieved advertising growth… Continue reading Trinity Mirror Delivers Positive Trading Update
