As political spending continues to fuel US advertising spending, Universal McCann, along with many other global analysts, is revising previous predictions upwards to reflect the momentum in the marketplace. Bob Coen, director of forecasting of Universal McCann, says he now expects a 7.3% increase in advertising spending in the US this year, compared with a… Continue reading Universal McCann Revises Ad Forecasts

New research from Mediamark has revealed that the number of adults using the internet in the US has slowed down and hit a plateau of 63%. Based on a survey conducted over 30 days at 26,000 homes, the data research company found that although 79.5% of adults have access to the internet either at home… Continue reading US Internet Users Hit Plateau

Emap Advertising and Initiative Media have secured a £500,000 cross-media deal with FMCG giant Unilever to promote the rebranding of its range of Impulse body fragrance products.The deal will span Emap’s range of magazine, television, radio and online properties and will culminate in a live event at the same venue featured in the BBC’s Fame… Continue reading Emap Secures Unilever For Cross-Media Campaign

The Media Research Group has unveiled several high-profile keynote speakers to headline its bi-annual conference in Madrid this November with Antony Young, chief executive of ZenithOptimedia, heading the bill on the future of media research and advertising effectiveness.Young’s presence at the conference will be a major draw to many media professionals as the ZenithOptimedia boss… Continue reading MRG Unveils High-Profile Speakers For Madrid Conference

Johnston Press has today sold its share in Two Boroughs Radio Limited for £1.2 million to the Local Radio Company. The 33% share in the radio stations based in Burnley, were acquired by Johnston Press as part of the £560 million take over of Regional Independent Media in April 2002. Last month, former Jazz FM… Continue reading Local Radio Company Acquires Share In Two Boroughs Radio

The popularity of broadband internet is helping to spur subscription and stream based advertising revenue, which is set to reach $625 million in the US during 2004 and $864 million in 2005, says a new report from AccuStream iMedia Research. The report, Streaming Advertising and Subscription: A Complete Market Analysis 2003-2005 concludes that audio and… Continue reading Broadband Set To Spur Stream Ad Revenue In The US

The latest report from Merrill Lynch says that advertising is finally back on track and as a result the group has revised its global advertising forecast for 2004 upwards to 5.5%. For the first time in several years, the regional forecasts for US and overseas are aligned with GDP; with US advertising expected to grow… Continue reading Merrill Advertising Forecasts Aligned With GDP

Channel 4 chairman Luke Johnson is this week finalising a landmark submission to media super-regulator Ofcom on the future of the state-owned broadcaster in the multi-channel landscape.Reports suggest that Channel 4 executives believe the broadcaster will find it increasingly difficult to fulfil its public service remit in a more competitive environment without fundamental changes to… Continue reading Channel 4 Looks To Ofcom For Commercial Freedom

Prospect magazine, the London-based politics title, is to celebrate its 100th issue in July with a special edition and covermounted CD-Rom featuring 100 of its best essays and articles.The CD-Rom will feature some of the magazine’s most prominent writers, such as Samuel Huntingdon, Michael Ignatieff, Anatol Lieven, Christopher Hitchens and Timothy Garton Ash. Launched in… Continue reading Prospect Magazine Celebrates Centenary Of Culture

The BBC has secured the exclusive UK television, radio and online broadcast rights for the 2010 Winter Olympics in Vancouver and the 2012 Games, which could be held in either Paris, New York, Madrid or London.The deal, which was announced this morning, guarantees that the BBC’s coverage of the prestigious sporting event will continue beyond… Continue reading BBC Wins Olympic Broadcasting Rights To 2012