Revenue from the interactive entertainment market is forecast to generate $41.4 million worldwide by 2009, according to a new report from US market research firm, DFC Intelligence. On-line, video, portable and traditional PC games are expected to drive this market forward over the next five years, as combined sales are predicted to reach £41.4 billion.… Continue reading Bright Future Ahead For Video Games Industry

Online advertising continues to rival the growth achieved by other media, as new figures reveal that US internet revenues for the first six months of this year grew by nearly 40% year on year to $4.6 billion. According to the latest Internet Advertising Revenue report from the Interactive Advertising Bureau and PricewaterhouseCoopers, April to June… Continue reading US Online Advertising Continues Impressive Growth In Q2

‘No European country will have complete digital conversion by 2010’, according to a new report from Informa Media Group, as digital penetration is only expected to reach 46% by this date. Despite many of Europe’s governments working towards plans to ensure the analogue signal is switched-off in the next six years, there is still expected… Continue reading No European Country To Achieve Full Digital Switch-Over By 2010

Marketing and media expenditure in 2005 is expected to be higher than in 2004, with online advertising budgets growing faster than any other media, according to marketing research group, Millward Brown. The survey, which was conducted by WPP’s insight, information and consultancy arm, revealed that while 56% of total marketing and media budgets increased from… Continue reading Positive Outlook For Online Ads In 2005

Capital Radio and GWR saw their share price rocket this morning after the radio groups confirmed they are in merger talks to create a single broadcaster worth more than £700 million. This morning’s opening share price at GWR and Capital Radio climbed by 9.7% and 6.5% respecitvely as a result of the announcement that talks… Continue reading Capital And GWR Confirm £700 Million Merger Talks

Ulster Television (UTV), saw pre-tax profits for the first six months of this year jump by an impressive 45% to £6.2 million, driven by a strong increase in advertising revenue. Revenue from television advertising met expectations from January to June 2004, growing by 16% and outperforming the ITV network as a whole, which grew by… Continue reading Impressive Profit Growth For Ulster Television

The Daily Telegraph has teamed up with airline bmi to offer readers flights to a range of European destinations for £50 return this winter.The promotion, which is the latest in a long line of initiatives designed to raise the profile of the Daily Telegraph, launches in the paper on Saturday 25 September with the support… Continue reading Telegraph Teams With BMI For Cut-Price Flight Offer

Viacom Outdoor has launched a major bus advertising campaign to promote Transport For London and the Mayor’s commitment to bringing the Olympic Games to the capital in 2012.The ‘Back the bid’ campaign will see a fleet of 40 branded buses appear in London from the end of this month as part of a wide-ranging public… Continue reading Viacom Pushes London Olympic Bid With Bus Campaign

Channel 4 has signed a £55 million digital transmission deal that will allow it to launch a raft on new channels as it moves to strengthen its position in the face on increasing competition from multi-channel broadcasters.It is understood that the ten year deal with Luxembourg-based SES Global will allow Channel 4 to hire space… Continue reading Channel 4 Readies Itself For Analogue Switch-Off

Capital Radio has announced the appointment of Alison Finch to the newly created role of head of customer connection with responsibility for developing insights into the needs of the group’s commercial customer base.The new role will see Finch, who has worked at Capital for the last eight years, report directly to commercial marketing director, Gavin… Continue reading Capital Appoints Marketing Chief To Connect With Customers