Digital terrestrial television (DTT) is set to reach nearly 55 million homes in the European Union by 2009, representing 55% of all digital households in the union. According to a new report from Juniper Research, the UK is set to remain the country with the highest level of digital penetration, topping 90% by 2009, followed… Continue reading EU Digital Households To Hit 55 Million By 2009

As voice-over-internet-protocol (VoIP) is expected to reach over nearly 20 million households worldwide by 2010, Ofcom has today shown its support to the development of the new services by publishing a recommended approach document. From today, Ofcom, has set out a telephone numbering structure for the new voice services, published a consumer guide to the… Continue reading Ofcom Encourages The Development Of VoIP

ABC Electronic is attempting to boost growth in internet advertising in Scotland by offering free briefing sessions in Glasgow and Edinburgh later this month.The briefings, beginning on 9 September, follow earlier events held in January which proved popular amongst planners and buyers. Featuring speakers from some of Scotland’s online media buying companies, delegates will be… Continue reading ABC Electronic To Foster Web Spend With Free Briefings

GWR’s The Mix network of radio stations has secured long-running coffee brand Nescafe Original as the sponsor of its Morning Crew breakfast show for the next 12 months, marking the biggest sponsorship deal yet negotiated by the network.The deal, worth £600,000, will run across all 35 Mix stations, with on-air activity supporting Nescafe’s current ‘Love… Continue reading Mix Listeners To Wake Up And Smell Nescafe

FT.com has announced the launch of a new online tracking system designed to allow advertisers to target audiences more effectively.The tool, launched in partnership with Revenue Science, tracks FT.com users to identify which specific areas of the website they visit. Users are then categorised into distinct groups so that they can be targeted with only… Continue reading FT Launches Online Tracking Tool For Advertisers

Viewers of ITV’s latest televised talent contest, X Factor, are to be offered interactive betting services following a deal between TV production giant Fremantle and bookmaker Blue Square.The deal marks the first time that Fremantle has provided betting services for any of its shows in Britain, although the venture could prove popular as X Factor,… Continue reading ITV To Offer Interactive Betting On X Factor

United Business Media has announced that Clive Hollick, chief executive of the media giant, is to leave the company in May 2005.The move will see Hollick step down from his position to pursue other interests as he enters his ninth year as chief executive. In a brief statement issued this morning the CEO said: “I… Continue reading UBM Chief Executive To Step Down Next Year

Digital radio multiplex operator, Digital One, has produced an easy to use guide to DAB broadcasts and the equipment needed to receive them in an effort to boost take-up as the market prepares for the all important Christmas period.The Buyer’s Guide to DAB Digital Radio is designed to make purchasing a DAB digital radio easier… Continue reading Digital One To Boost DAB Up-Take With Buyer’s Guide

Advertising giant, WPP and two private equity firms, are each reported to be considering a £600 million bid for American advertising group, Grey Global. According to The Guardian, WPP chief executive, Sir Martin Sorrell, is expected to disregard shareholders concerns when he makes a bid for the last independent advertising network, with an offer just… Continue reading WPP Considering A £600m Bid For Grey Global

The Broadcasters Audience Research Board has announced a new tier to its data, with the creation of a new Lifestyle Insights survey to provide more information about viewers to advertisers and broadcasters. The new survey will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to BARB’s existing data,… Continue reading BARB Launches Lifestyle Survey To Enrich Ratings Data