colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Mar 2003 Ending Mar 2004 % Change Classic Gold 1521 H 2 4 100.0 Signals Big AM (was… Continue reading RAJAR Results Q1 2004: Local Commercial Stations

Internet heavyweight Yahoo! has announced the launch of its latest product, Launchcast Radio, a new service enabling users to tailor their listening to individual tastes and screen out unwanted content.The service works by inviting users to rate their favourite artists and only playing content deemed suitable to those tastes. The service can introduce new artists… Continue reading Yahoo! Offers Tailor Made Internet Radio Content

The Daily Telegraph has announced the creation of a new “Business Club” section to attract new business readers and bolster its audience of medium sized company chiefs.The move will see The Telegraph Business Club launching on May 11th with a double page spread in the business section The Daily Telegraph as well as a dedicated… Continue reading Telegraph Forms New Club To Woo Business Readers

Emap Advertising and Initiative Media have secured a six-figure deal that will see the global consumer goods giant Unilever become the sole FMCG advertiser on The Hits music channel for the next year.The exclusive deal covers the promotion of some of Unilever’s most renowned youth-focused brands such as Lynx, Impulse, CK, Cerruti Organics and Marmite.… Continue reading The Hits Secures Exclusive Partnership With Unilever

Advertisers are failing to connect with young people online and are simply too cautious to target them effectively, according to research carried out by online marketing agency Panlogic.The study shows that many advertisers are too conservative in hooking young people and keeping them interested. It also claims that ‘schizophrenic’ internet behaviour makes young people very… Continue reading Research Shows Online Advertisers Out Of Touch With Youth

New research has shown that advertisers are failing to connect with youth markets online, underestimating the effort needed to keep them “hooked” and failing to identify the requirements of adverts targeting different demographics.The research, conducted by Panlogic, identified several key findings. The study claims that many advertisers are too “conservative” in hooking young people and… Continue reading Research Shows Online Advertisers Out Of Touch With Youth

The BBC has announced a radical overhaul of its online branding which will see the familiar BBCi brand disappear from its website leaving it the sole brand for the Corporation’s interactive television services.From 6 May all of the BBC’s websites will come under the new bbc.co.uk brand, while its range of red button services will… Continue reading BBC Eyes Radical Rebranding Of Internet Operations

Emap Communications today announced the acquisition of ABI Building Data (ABI) from ICW Publications for £14 million. ABI, who was part of the Springer Science and Business Media group, generated £5 million revenue and £1 million profit in 2003 and is a leading provider of construction sales and marketing information services in the UK. This… Continue reading Emap Builds Business With New Acquisition

Times Newspapers have revealed that losses are expected to reach in excess of £28.6 million this year, up from £16.3 million last year. The group, which publishes The Times and The Sunday Times, revealed the loss when the newspapers’ operating division filed accounts that show, despite a small rise in turnover to £378 million from… Continue reading Tabloid Pushes Times Losses To £28m