Media and advertising organisations entered the New Year in a positive frame of mind following a number of encouraging pronouncements from doyens of the industry. Global adspend is predicted to grow by around 5% in 2004 with the US leading the way and Europe again showing signs of competitivemess. Definitive figures for last year will… Continue reading INSIGHTanalysis: Media Healthcheck – December 2003
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The US broadband audience grew by 27% between May and November 2003 as high-speed internet access became a desirable resource in American homes. Nielsen//NetRatings reports that 49.5 million, or 38% of all home internet users now access the web using broadband. The number is up from 39 million in May. Narrowband connections remained flat at… Continue reading US Broadband Population Approaches 50 Million
Multichannel television now reaches more than half of UK homes, according to the most recent figures from the Independent Television Commission (now incorporated into the communications regulator Ofcom). The Q3 2003 report, released just before Christmas, shows that multichannel TV is now received by 51.2% of all homes, up from 49.8% in Q2 (see INSIGHTanalysis:… Continue reading INSIGHTanalysis: More Than Half Of UK Receives Multichannel TV
Market information provider, Taylor Nelson Sofres (TNS) says it is confident that 2003 turnover will meet expectations and believes that its performance will mirror the industry as a whole in the coming year. TNS acknowledges that the speed of the integration of NFO, the research business acquired from Interpublic last year (see TNS Shares Jump… Continue reading Taylor Nelson Looks To Build On 2003 Successes
Perceptions of the brand value of different newspapers may have to be reconsidered in the light of recent developments in the UK market according to the World Association of Newspapers (WAN). Last autumn saw the launch of a tabloid version of the The Independent, a move which resulted in increased sales of the title in… Continue reading Broadsheets Living On Borrowed Time, Says Association
US radio revenue growth slumped in November as the economy stalled ahead of the Christmas shopping boom. Local revenues were down by 4% and national spend was down by 6%, giving a total decline of 4% for the month. The calendar year-to-date growth was a little stronger, with national spend up by 6%, whilst local… Continue reading US Radio Revenues Slump In November
Digital television is beginning to make headway in the Asia Pacific region with more than 10 million subscribers signed up by the end of 2003, according to a new report from Informa Media Group. The Far East has, until now, been slow to join the digital crusade but a large TV viewing population and the… Continue reading Asia-Pacific Primed For Digital Take-Off
Speculation is mounting that press tycoon Conrad Black could be forced out as chairman of Hollinger International as controversy over unauthorised executive payments lingers on. Black stepped down as chief executive of the newspaper group in November after it was revealed that he and other executives had received unapproved payments totalling $32.2 million (see Black… Continue reading Hollinger Chairman Could Be Ousted
The European Commission today approved the takeover of Vivendi Universal’s publishing division by the French group Lagardere. Competition concerns mean that Lagardere will only retain a 40% stake in Editis (formerly VUP) with the remainder of the business going up for sale again. Lagardere is the world’s largest magazine publisher but has been keen to… Continue reading Lagardere Cleared To Acquire Editis
Analysts are quietly confident that 2004 will bring about an upturn in the US advertising market with demand being driven by economic confidence. In a New Year update, Merrill Lynch states that there are grounds for “muted optimism” regarding ad-supported media and restates its 5.8% ad growth forecast (see Ad Growth To Accelerate In 2004,… Continue reading Air Of “Muted Confidence” As US Ad Demand Grows