Dynamic Logic has launched a new tool enabling advertisers to more accurately measure the effectiveness of their sponsorship activity, in a move that will bring increased accountability to media owners.The research application aims to help advertisers evaluate the impact of their sponsorship on brand perception. It also investigates the intent to purchase the products at… Continue reading Dynamic Logic Launches New Research Tool For Sponsors

Kent Messenger Group has become the latest company to subscribe to J-ET, the radio industry’s online trading system.With six stations in Kent and an aim to grow its national business, Kent Messenger Group saw J-ET as key to accelerating that growth.Sales director, Mike Daly, said: “Busy media buyers needed a uniform, streamlined process which is… Continue reading Kent Messenger Joins Radio Industry’s Trading System

ITV has launched nation-wide auditions for a new Pop Idol-style search for Parliamentary candidates as part of a new television contest entitled Vote For Me.The show is open to every one of Britain’s eligible voters provided they have no affiliation with any political group currently qualifying for party election broadcasts. An independent panel will judge… Continue reading ITV Launches Parliament Idol Reality Contest

UBC Media Group (UBC) today announced that total revenues have more than doubled year-on-year and are expected to be up by 60% from last year. The pre-close trading statement for the commercial radio broadcasting company and independent radio programme producer, said that the board was pleased that its ambitious plans for the business remain on… Continue reading UBC Revenues Up 60%

Doubleclick, the internet marketing solutions company has announced that quarter one figures have reached $68 million, up from $60.8 million for the same period last year. The group reported a growth across all product groups and this puts it well on-track to achieve record profits in 2004. Kevin Ryan, CEO said: “We saw significant year-over-year… Continue reading DoubleClick To Double Profits in 2004

ITV’s Chairman, Sir Peter Burt, today announced that the group is continuing to perform satisfactorily and advertising revenues for April and May are expected to rise by 2.5%. A statement of the first ITV Annual General Meeting shows that ITV1 advertising revenues in quarter one 2004 remained unchanged from the same period last year. ITV2… Continue reading ITV Chairman ‘Satisfied’ At First AGM

Martin Sorrell, chief executive of WPP told the American Association of Advertising Agencies (AAAA) conference that the group’s results for ‘January, February and March were quite lively’, reports Reuters. He also told the 86th AAAA management conference that the softer business segments such as public relations and public affairs were showing ‘some signs of life’.… Continue reading Sorrell Reports First Quarter Results As ‘Quite Lively’

The global advertising agencies are expected to report upbeat quarter one results says equity research group, Lehman Brothers. The report shows that Paris based, Publicis Groupe is expected to report the highest organic revenue growth of 4% but total revenues will decline by 7% to â‚Ź866 million. WPP and Havas are expected to see Q1… Continue reading Positive Quarter One Results For Global Ad Agencies

The digital cinema market could be worth more than $100 million a year to projector manufacturers by 2005 says a new report by Dodona Research. The report Digital Cinema Factbook says that in response to the emergence of industry standards and innovations it expects digital cinema screens to rise to over 5,000 worldwide by the… Continue reading Digital Cinema To Reach £100 Million A Year

Cable and satellite channel Living TV has announced the completion of an extensive rebranding exercise, due to be unveiled publicly next month.The rebranding exercise is designed to reinforce Livingtv’s ambition to become the “6th channel on UK television” and underline its recent spate of successful programming.The new branding follows a bumper year for the channel… Continue reading New Look Livingtv Completes Rebranding Exercise