Emap Advertising and Initiative Media have secured a six-figure deal that will see the global consumer goods giant Unilever become the sole FMCG advertiser on The Hits music channel for the next year.The exclusive deal covers the promotion of some of Unilever’s most renowned youth-focused brands such as Lynx, Impulse, CK, Cerruti Organics and Marmite.… Continue reading The Hits Secures Exclusive Partnership With Unilever

Advertisers are failing to connect with young people online and are simply too cautious to target them effectively, according to research carried out by online marketing agency Panlogic.The study shows that many advertisers are too conservative in hooking young people and keeping them interested. It also claims that ‘schizophrenic’ internet behaviour makes young people very… Continue reading Research Shows Online Advertisers Out Of Touch With Youth

New research has shown that advertisers are failing to connect with youth markets online, underestimating the effort needed to keep them “hooked” and failing to identify the requirements of adverts targeting different demographics.The research, conducted by Panlogic, identified several key findings. The study claims that many advertisers are too “conservative” in hooking young people and… Continue reading Research Shows Online Advertisers Out Of Touch With Youth

The BBC has announced a radical overhaul of its online branding which will see the familiar BBCi brand disappear from its website leaving it the sole brand for the Corporation’s interactive television services.From 6 May all of the BBC’s websites will come under the new bbc.co.uk brand, while its range of red button services will… Continue reading BBC Eyes Radical Rebranding Of Internet Operations

Emap Communications today announced the acquisition of ABI Building Data (ABI) from ICW Publications for £14 million. ABI, who was part of the Springer Science and Business Media group, generated £5 million revenue and £1 million profit in 2003 and is a leading provider of construction sales and marketing information services in the UK. This… Continue reading Emap Builds Business With New Acquisition

Times Newspapers have revealed that losses are expected to reach in excess of £28.6 million this year, up from £16.3 million last year. The group, which publishes The Times and The Sunday Times, revealed the loss when the newspapers’ operating division filed accounts that show, despite a small rise in turnover to £378 million from… Continue reading Tabloid Pushes Times Losses To £28m

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

Digital TV (DTV) reached in excess of 100 million homes (12%) worldwide in February 2004, according to a new report from Informa Media Group. The TV International Sourcebook 2004 says that by the of this year, DTV homes will be in excess of 118.4 million, up by 22.2 million on the same period last year.… Continue reading Digital TV Reaches Over 100m Homes

Magazines are well placed to benefit from economic growth, according to Mark Cattle, director of The Royal Bank of Scotland.According to the Periodical Publishers Association, Cattle said at the PPA’s 2004 magazine conference: “Magazines are well placed to benefit from the economic upturn due to the unique relationship they have with their readers, which they… Continue reading Magazines Set To Benefit From Economic Growth

The majority of Europeans think that there are ‘too many and too boring’ advertisements surrounding them everyday, says a new report from GFK Marktforschung. A survey on people’s attitudes and preferences regarding advertising shows that all European respondents, regardless of country, agree that they are exposed to far too much advertising and most of it… Continue reading Europeans Want More Entertaining Adverts