Sir Martin Sorrell’s global advertising heavyweight WPP has announced the launch of its third-string media network, Maxus Global, in the Asia-Pacific region.The new company is intended to resolve several of WPP’s current conflict assignments and will be made up of second-tier agencies currently under the control of MindShare and Mediaedge:cia.It is understood that the new… Continue reading WPP Unveils Maxus Global As Third Media Network

Commercial radio is leading the way out of the advertising downturn and is continuing to increase its delivery of core audiences to advertisers, according to the Radio Advertising Bureau.The latest RAJAR listening data for the first quarter of 2004 reveals year on year growth in both hours and weekly reach amongst a number of key… Continue reading Commercial Radio Increases Offering To Advertisers

The Daily Telegraph has announced the creation of a new Business Club section to attract new readers and bolster its appeal amongst chief executives of small and medium sized companies.The move will see The Telegraph Business Club launching on 11 May with a double page spread in the business section of The Daily Telegraph, as… Continue reading Telegraph Forms New Club To Woo Business Readers

Global holdings company, Interpublic, today announced that first quarter revenues are up 6% to $1.4 billion, increasing for the fourth consecutive period, but profit is still at a loss. Due to costs associated with the company’s restructuring plan, first quarter net loss was $16.9 million. However, overall the company has seen improvements to its financial… Continue reading Interpublic Revenues Up For 4th Quarter Running

Sir Martin Sorrell’s global advertising heavyweight WPP has announced the launch of its third-string media network, Maxus Global, in the Asia-Pacific region. The new company is intended to resolve several of WPP’s current conflict assignments and will be made up of second-tier agencies currently under the control of MindShare and Mediaedge:cia. It is understood that… Continue reading WPP Unveils Maxus Global As Third Media Network

News Corporation has reported that quarter three profits have jumped 69% to reach $465 million, driven by increased sales in home entertainment and strong advertising growth. Chairman and chief executive, Rupert Murdoch said: “We are extremely pleased with News Corp’s third quarter results, 22% operating income growth was achieved across all of our business segments.”… Continue reading News Corp Profits Boosted By Ad Revenue

Omnicom-owned agencies OMD UK, Manning Gottlieb OMD and PHD Group are bringing together their media negotiating operations to form the UK’s largest single buying point. The consolidated buying giant will be called OPera and will have more than £1 billion worth of media billings under its control. It will be run as a joint venture… Continue reading Omnicom Pools Resources To Form UK Buying Point

Publicis Groupe revenues for quarter one rose by 4.4% to â‚Ź866 million but are still down 4.3% on the same period last year, despite a number of countries demonstrating a solid advertising recovery, says Levy. Latin America experienced the highest organic growth of any individual region with 21%, beaten only by the region ‘rest of… Continue reading Publicis Revenues Fall Despite Solid Ad Recovery

United Business Media (UBM) is performing ahead of last year and is expected to achieve 15% margin target in 2004. At the company’s Annual General Meeting, chairman, Geoff Unwin said: “2004 has started well. All of our businesses are performing ahead of last year, consistent with the positive trends of the second half of 2003.… Continue reading United Business Media In Line With Target Says Chairman

Trinity Mirror advertising revenues are up by nearly 5% for the first four months of 2004, showing an improving trend in advertising conditions. In a statement issued ahead of today’s Annual General Meeting, chairman, Sir Victor Blank said: “Group advertising revenue for the first four months, on a like for like basis excluding the regional… Continue reading Trinity Mirror Ad Revenues Up 5% As Conditions Improve