Time Warner Cable, the second largest multiple systems operator in the US, can expect revenues in 2004 to grow by 12% to $8.6 billion says a new report from Merrill Lynch. The growth in the near term is expected to continue to be driven by further penetration of digital and high-speed data services, digital video… Continue reading Time Warner Cable Revenues To Grow 12%

March was a record month for WAP page impressions when 1.4 billion were viewed in the UK, the highest number ever recorded says the Mobile Data Association (MDA). From February, WAP pages viewed increased by over 130 million to provide the highest monthly figure recorded since counting began in September 2002. This takes the daily… Continue reading Another Record Month For WAP

MTV is to come to the aid of befuddled advertisers with two innovative studies into youth culture designed to maximise the impact of targeting the notoriously fickle teenage market.The broadcaster has created a user-friendly study, called Collections of Cool, summarising the key youth marketing intelligence and market research of the last year. It claims the… Continue reading MTV Helps Teen Advertisers Keep Their Cool

Radio One breakfast show host Chris Moyles helped to increase the station’s breakfast audience by 17% in the first quarter of this year, according to the latest unofficial listening figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows the loud-mouth DJ saw audiences increase by almost half a million in… Continue reading Breakfast Success For Moyles Fails To Boost Radio One

IPC Media’s best selling television listings magazine, What’s On TV, has been named as the official sponsor of this year’s British Soap Awards.The deal will see the title sponsoring both the awards, to be held at BBC Television Centre, and the now infamous after show parties. What’s On TV has sponsored the prestigious event since… Continue reading What’s On TV Bags Soap Awards Sponsorship Deal

Metro, the Associated Newspaper-owned morning freesheet, has appointed Karen Wall as its new marketing director, filling the position left vacant following Linda Grant’s defection to Capital Radio last year.The new role will see Wall assume responsibility for all Metro‘s consumer and trade marketing, with a specific brief to strengthen the paper’s relationship with its readers… Continue reading Metro Finally Replaces Grant As Marketing Director

Worldwide market research firm, Harris Interactive, has announced that sales booking have reached a record high for quarter three and revenues have increased by 10% to $35.4 million. Worldwide sales bookings accelerated at the end of the quarter to set a record high above $40 million. Robert Knapp, CEO said: “Sales momentum has continued into… Continue reading Record Quarter For Harris Interactive

US based international media group, Pearson, announced ahead of the Annual General Meeting today, that it is currently on target to hit full-year profit forecasts as advertising revenues for flagship newspaper, The Financial Times, recover. Advertising revenues for the newspaper are now level, after being down 4% at the start of March 2004 says Pearson,… Continue reading Recovery For Financial Times Advertising Revenue

UK advertising giant, WPP, today announced that revenues for quarter one 2004 have increased by nearly 6% to £960 million, citing the third consecutive quarter increase for the Group, which includes a 12% rise to UK revenue. The trading update shows that all regions had double-digit revenue growth except for Continental Europe. Asia-Pacific, Latin America,… Continue reading WPP Revenue Up By 6%

The BBC has beaten stiff competition from ITV to secure the rights to the Grand National and two other high profile horse races until 2010 following the collapse of Attheraces last month.The rights to the prestigious event were left up for grabs following the demise of the racing channel run by a consortium of Channel… Continue reading BBC Wins Grand National Rights Race