The BBC has called on the Government to aid the development of a free-to-air digital satellite service to help make the transition from analogue to digital television as smooth as possible. The request was made in the Corporation’s first report on the digital switchover process, entitled Progress Towards Achieving Digital Switchover, which welcomes the opportunity… Continue reading BBC Calls For Free Digital Satellite Service

Digital TV is now being received by nearly half of all UK households with Freeview continuing to increase digital’s popularity, says a new report by research group Ipsos. Since September 2003, digital TV in the UK has grown by 7% to 49%, with households receiving this either by satellite, cable or DTT. Freeview represents a… Continue reading Freeview Increases Digital Popularity

Nearly 75% of people in the US now have internet access at home, up from 66% last year says a new report from Nielsen//NetRatings. The report Global Standard For Internet Audience Measurement And Analysis shows that three out of four (204.3 million) people, aged two and over in the US have home web access. Kenneth… Continue reading Three Out Of Four American’s Have Home Web Access

GWR’s sales house Opus has restructured its senior management line-up with the promotion of Jane Earnshaw to the role of marketing manager.Earnshaw will assume responsibility for all business-to-business communications for Opus and its sales brands, which include Classic FM and The Mix. She replaces Alex Marks, who left earlier this year to join digital media… Continue reading Opus Reshuffle Sees Earnshaw Become Marketing Head

Times Newspapers has restructured its commercial division with a number of internal appointments designed to strengthen its sales capabilities.The shake-up will see Matthew Watkins promoted to the role of advertisement sales director, with responsibility for the Times and the Sunday Times. He will report directly to commercial director, Mike Gordon.The role of Times Online digital… Continue reading Times Newspapers Restructures Commercial Division

The long-awaited global advertising recovery is now underway and the market is set to rise by 3.2% to $244,535 million in 2004 says a new report from Zenith Optimedia. This forecast is based on the eight countries with the largest advertising markets, these are; USA, Canada, France, Germany, Italy, Spain, the UK and Japan. In… Continue reading Advertising Marketing Set To Grow By 3.2%

Barnado’s harrowing child poverty ad attracted a total of 475 complaints last year making it the most contentious press campaign in the history of the Advertising Standards Authority.The campaign, which featured a computer generated photograph of a new born baby with a cockroach crawling out of its mouth, was banned by the advertising watchdog after… Continue reading Barnado’s Campaign Ranked Most Complained About In 2003

Viacom Brand Solutions has bolstered its sales operation with the appointment of Carlton Television’s Ross Belcher as group account director.Mike Barrett has also been recruited from Carlton to take up the position of account director and Alex Kisby joins the team from MediaVest Manchester as regional account director with responsibility for sales on a local… Continue reading Viacom Brand Solutions Bolsters Sales Operation

MXR, the digital radio consortium, is expanding its marketing remit to cover Xfm, Capital Gold, UBC Classic Gold and Chrysalis Radio’s LBC as part of a move to promote its entire range of radio brands.The DAB digital radio consortium, which comprises Capital Radio Group, Chrysalis Radio, Guardian Media Group and UBC Digital, is extending its… Continue reading MXR Expands Marketing Remit To Focus On Brands

WPP-owned global media agency, Mindshare, has overtaken rival network, Starcom, to become the number two worldwide agency in terms of revenues, according to the 2003 league tables from Recma. Over the last year, Mindshare saw revenues growing more than any other network with an 11.1% increase to $19,160 million. Publicis Groupe’s Starcom also managed an… Continue reading Starcom Drops In Worldwide Revenue Ranking