LDN Drive – due to launch in London this October – will be the capital’s largest 48-sheet network, capable of reaching up to 4 million Londoners in 29 boroughs.
ARCHIVE ▸ Michaela Jefferson
Channel 4 has announced that just six cities remain in the running for its new National HQ and two Creative Hubs, out of 13 UK cities invited back for the second pitching process.
Future plc has announced plans to acquire the consumer division of digitally-led publishing and marketplace platform, Purch.
Three years in, Sue Todd explains the work she is undertaking to challenge adland’s perception of magazine advertising. Interview by Michaela Jefferson
Fox is a self-described “dot com dinosaur”, famed both for co-founding lastminute.com during the UK internet boom of the late 1990s and for becoming the youngest female member of the House of Lords in 2013.
Bower will work alongside Saatchi & Saatchi’s David Hackworthy, as well as other senior strategy leads across Publicis Groupe.
According to ongoing research by Enders Analysis, understanding consumer passions should be increasingly important to advertisers and media planners as 90+% of new discretionary spend has come from “identity categories”.
A new specialist audio media buying and creative agency, Trisonic, has today opened for business.
Not only is this the most successful year the newsbrands have had since launching the digital subscription model in 2010, digital subs have also overtaken print subs for the first time.
Lisa Batty, the former marketing director at Time Inc. UK, has launched a new trade marketing consultancy dedicated to creating industry events.