Kendrick joins from Business Insider, where she was client director for UK and EMEA. Prior to this, she held roles at Mumsnet.com, Amazon UK and Guardian & Observer.
ARCHIVE ▸ Michaela Jefferson
Sir Martin Sorrell is reportedly looking to buy US programmatic advertising company MightyHive, in what would be the second acquisition made by S4 Capital since its launch earlier this year.
Whilst consumer spend grew 14% in identity categories between 2015 and 2017, advertising spend in those categories grew just 2% – despite an increase in overall ad spend of 12% in the same period.
The option to block the ads will be available across over 140 channels on Sky and Virgin Media TV platforms, including Sky Sports.
Since becoming a fully-fledged bank a year ago, Monzo has become the UK’s fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
timeTo, adland’s answer to the MeToo movement, is today launching a multi-platform advertising campaign, designed to encourage people to consider where they would draw the line between normal interaction and sexual harassment.
Old stereotypes die hard and according to new research, a worryingly large percentage of men and women still believe that finance is a man’s game.
The Specialist Works has made two senior appointments: Katie Lobina as trading director and James Olney as head of data and analytics.
Performance marketing agency Forward3D has appointed James Townsend as its new global managing director, poaching him off Dentsu Aegis Network’s digital agency, 360i.
WPP has said it is reviewing its options for its research, data and insight division, Kantar, including selling part of the business to a strategic or financial partner.