Bauer Media has announced that it will be launching a new classical entertainment radio station, Scala Radio – the third new station to be launched by the commercial radio broadcaster in under 12 months.
ARCHIVE ▸ Michaela Jefferson
Rachel Arch will be joining the IAB, the industry body for online advertising, as its first head of partnerships, whilst Tom Stevens joins as its first head of marketing.
As part of a trio of promotions, performance marketing agency iProspect has elevated its managing director, Jack Swayne, to CEO, London with immediate effect.
News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.
Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit – creating a missed opportunity for marketers who pull their budgets too quickly.
This week in brand hysteria: the launch of Gillette’s new advertising campaign, “The Best Men Can Be”.
Ali joins from his position as business development director at Publicis Media, which he held for two years; prior to this, he was UK business development director at Publicis agencies Starcom and Mediavest.
Advertising spend in the UK is set to grow 6.1% in 2019 to reach £22.2bn despite expectations of a turbulent year, according to the latest forecasts from Dentsu Aegis Network released today.
Yospace develops advanced technologies for server-side dynamic ad insertion (SSDAI) – a technology that stitches tailored ads into online broadcasts.
Publicis Media’s Australia and New Zealand CEO, Matt James, will be returning to London this month to take up the position of global brand president at Zenith.