The UK’s national newspaper websites saw usage figures fall in December, with almost all audited sites recording a drop, with the exception of The Independent.The Independent was the only site to record an increase during the Christmas month, up 11.0% on November.However, all the other websites in our analysis posted percentage declines. guardian.co.uk suffered the… Continue reading ABC December 2011: Newspaper sites see usage drop in December

December saw the UK’s online population pass the 40 million mark for the first time since May 2011. The last-minute seasonal panic brought UK shoppers online in the search of the perfect present, although many retails sites saw varied results for the month.

The online population of the UK dipped slightly in November, despite the expected rise in online shopping in the build up to Christmas.

Monday’s television viewing was dominated with the usual mixture of soaps and reality shows, with ITV1 winning the battle for the nation’s remotes. The evening started off strong with Emmerdale, the soap about sleepy village life, grabbing 31% of the audience share for that time.

Most of the online UK national newspapers saw an increase in traffic in October with MailOnline continuing to draw in the most traffic, according to data released today by ABC.

Nearly forty million people accessed the internet in the UK throughout the month of October. According to data released by online measurement company UKOM the unique audience for the month totalled at 39.9 million, growing only by 140,000 since September.

Ciaran’s latest drama on the cobbles brought in the highest amount of viewers last night with the second episode of Coronation Street peaking at 8.9 million.

ITV1 secured the prime time slot last night with the third episode of I’m a Celebrity peaking with 8.4 million viewers.

39.9 million people made up the UK’s online universe in September, growing 3.2% MoM. The negative focus on social media by the press following the civil unrest in August saw many big online entities losing users in September. Although the overall online population increased, major brands and social networking sites saw a loss in traffic.

The UK’s online population has grown by 1.4 million people in the last year, according to the latest data released by media research and insight company Kantar Media. The second quarter of 2011 saw the online population grow by nearly 4% year on year, totalling 38.4 million users.