You’re likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.

In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.

Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.

Phil Rowley, head of futures at Omnicom Media Group UK, urges a deeper understanding of human behaviours, values and beliefs when promoting sustainability