Following the Media Leaders Awards 2021, Creative Equals founder Ali Hanan reflects on the past year and considers how the industry can drive real, tangible change.
ARCHIVE ▸ Sam Tidmarsh
Speaking with Mediatel’s Steven Scaffardi during the Media Leaders Awards 2021, the co-founders of The Conscious Advertising Network reflect on their achievements over the last year and their hopes for the year ahead.
A new study demonstrates how co-location of ‘intense’ content with advertisements has no negative impact on the advertiser, as long as it is in a quality news environment
Partner content: Mail Metro Media’s executive director of digital talks cookie alternatives, the importance of first party data to publishers, improving cross-industry collaboration and the transparency of the programmatic supply chain.
TikTok user accounts will be set to private-by-default if they are under the age of 16, as part of a new privacy update rolled out this week.
The reach of linear TV and contextual relevance of advanced TV offers a highly cost effective opportunity for advertisers, Unilever’s global media operations director has said.
Sam Tidmarsh summarises the first morning of The Future of Media, which focused on the future of publishing. From non-advertising revenue growth and cookies, to diverse media representation and cultural relevance, all sessions are now available on demand.
In this roundtable, Mediatel Events’ Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce.
Sam Tidmarsh speaks with Realworld, a specialist in the automation of location-based advertising about a product to provide a more local connection.
According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.