One of the big questions facing the outdoor industry is whether POSTAR, the industry measurement system, is up to the job, and this was one of the subjects discussed by the panellists at the MediaTel Group ‘Future Of Outdoor’ seminar.The panellists were in agreement that although POSTAR might not currently be perfect for the role,… Continue reading Future Of POSTAR Discussed At MediaTel Group Seminar

Yesterday’s MediaTel Group seminar on the ‘Future Of Outdoor’ saw the message come through that outdoor specialists haven’t really been engaging with agencies up to this point, but as digital becomes more important it will be imperative that they do so.Panellist Roy Jeans, CEO of IPM, said that it had not been that essential for… Continue reading ‘Future Of Outdoor’ Seminar Examines Agency Engagement

Newspaper circulations worldwide rose 2.3% in 2006, while newspaper advertising revenues showed substantial gains, according to the World Association of Newspapers (WAN).WAN said that global newspaper sales were up 2.3% over the year, and had increased 9.48% over the past five years. Newspaper sales increased year on year in Asia, Europe, Africa, South America, with… Continue reading Global Newspaper Circulations Show Rise

The UK has the most active online population in Europe, with the highest average number of daily visitors (21.8 million), according to new research from comScore.comScore adds that the UK has the highest usage days per month (21 per user), and the highest average time spent per month per user (34.4 hours) in Europe.The comScore… Continue reading UK Has Most Active Online Population In Europe

Young people perceive traditional media as more accurate, trustworthy and reliable than new media, but many get most of their news and information from family and friends.This is according to new research conducted by D-code for the World Association of Newspapers (WAN).Robert Barnard, founder and partner of the Canada-based research consultancy D-code, which conducted 10… Continue reading Youngsters Value Traditional Media

Each week, MediaTel INSIGHT brings NewsLine readers a round-up of the latest news from the City affecting the media industry.This week the big news in the City was GCap Media’s 9% year on year revenue decline, to £200.1 million.The group’s profits were down from £22.2 million in 2006 in £14.4 million, whilst its advertising revenues… Continue reading Media In The City: GCap Reports Revenue Decline

Each week, MediaTel INSIGHT brings NewsLine readers a round-up of the latest news from the City affecting the media industry.This week, Emap announced that its pre-tax profits were down 13% for the year ending March 31, to £193 million (Full Story).The results, which also revealed that revenues at the company’s digital division increased by 32%,… Continue reading Media In The City: Emap Sees Pre-Tax Profits Fall

A new report from Verdict Research reveals the fastest rate of growth in the online retail sector since the busting of the dotcom bubble in 2001.Verdict says that in 2006 online retail spending in the UK grew by 33.4%, to a record £10.9 billion, almost 13 times faster than the retail sector overall.It means that… Continue reading Online Sales In The UK To Almost Triple Over The Next Five Years

Glasgow City Council has awarded the city’s large format billboard contract to JCDecaux. The contract covers 80 locations in the city and marks the first time Glasgow City Council has put their entire large format estate out to tender.Under the contract, JCDecaux will develop new billboard locations and upgrade existing billboard sites that were previously… Continue reading JCDecaux Wins Glasgow Contract

New figures from the Advertising Association (AA) reveal that advertising expenditure in the UK passed £19 billion in 2006.According to the AA figures, the press accounted for by far the largest share of total advertising expenditure (43.7%), with television the second largest medium (24.1%), followed by direct mail (12.2%), internet (10.6%), outdoor (5.7%), radio (2.8%)… Continue reading UK Adspend Passed £19 Billion In 2006