Sam leads PwC’s multi-award-winning Marketing Assurance team. Our services cover customer data analytics, marketing effectiveness, media assurance, audience reporting, campaign delivery, data privacy, and supply chain media audits. In the past year we won a gold at the British Media Awards for a world-first retail data project in London’s West End, verified audience data for media owners such as Channel 4 and Financial Times, led a major agency pitch across 40+ markets, delivered a media efficiency programme for an international telco across 10 markets, and audited campaign delivery and reporting for the likes of Finecast, JCDecaux and Clear Channel. Sam's team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study in the UK.