Simon Andrews, founder of Addictive!, looks at why agencies really go to SXSW and that eBay has not, despite popular reports, just proved that paid search ads don’t work in this week’s Mobile Fix.

A Facebook news feed redesign, Tesco Clubcard TV and careless lorry drivers. Simon Andrews, founder of Addictive!, looks at how brands are embracing a world in which advertising is evolving at a rapid rate.

Mobile Fix: With Mobile World Congress 2013 underway, Simon Andrews, founder of Addictive!, talks Phablets, connected cars and HTML5.

Simon Andrews, founder of Addictive! talks mobile disruption, Twitter advertising and Google Glass.

Simon Andrews, founder of Addictive! looks at the latest developments for internet TV.

The thing that killed HMV was the fact the ‘new’ players just kept improving their businesses – investing in new features and perfecting the way their sites work. By Simon Andrews, founder of addictive!.

The stats on Facebook’s user growth are amazing – they picked up another 74 million mobile users over the last quarter – but whilst this impressed some, (and surpassed analyst expectations on earnings per share) the view from Wall Street was ‘meh’. By Simon Andrews

In the last 100 days we have seen amazing new devices bought by millions of people – with the ‘old’ devices expanding the total reach of smartphones. In the US it’s estimated that 40% of homes now have tablets; wondering what will be the next big tablet seems less useful than writing a strategy to get your brand onto the tablets already out there.

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.