BARB appoints head of strategic developments

Rhiannon Griffiths has joined BARB as head of strategic developments.

Previously head of research at Guardian News and Media, Griffiths will be responsible for projects that will deliver new services – including evaluating how BARB works with return path data, coordinating contract tenders and overseeing implementation of the next phase of Project Dovetail.

During her 25 years at the Guardian, Griffiths was also an active member of trade research and technical committees, including being co-chair of the AOP Research Committee between 2012 and 2016.

“In recent years I have become increasingly involved in joint industry currencies and audience measurement,” Griffiths said.

“It’s clearly an exciting time for BARB as it keeps pace with developments in the television marketplace. I look forward to bringing my experience in managing quantitative research and data integration projects to the BARB team.”

Justin Sampson, chief executive of BARB said: “Dealing with fragmentation is not a new issue for BARB and our strategy for future-proofing our services is both necessary and ambitious.

“Delivering this while keeping an eye on the day-to-day is the catalyst for adding Rhiannon to our team. She will be a great asset.”