British Gas In Time Out Sponsorship Deal
British Gas London is to become the first ever client to place a sponsored editorial feature into Time Out‘s Reporter section.
The deal, which kicks off mid-September 2006 and will run weekly until mid-March 2007, is part of a new press package created and negotiated by Carat Sponsorship, which will also include a presence on Timeout.com, email marketing and an online competition.
The integrated sponsorship, consisting of ‘Green Scene’ advertorials, is the first time sponsored editorial will appear in the front Reporter pages of Time Out.
The campaign is intended to communicate to consumers how easy savings on energy bills can be made through small changes to the daily routine.
The package will also attempt to drive people online to fill out an ESR (Energy Savings Report) which illustrates how much money could be saved on energy bills by making these ecological changes.
Andrew Reaney, head of British Gas Residential Energy for the London region, said: “As London’s energy supplier, we are totally committed to helping our customers save both money and the environment through increased energy efficiency in the home.
“We know from our own research that Londoners are very environmentally aware and biased towards ethical buying. This latest media partnership provides the perfect vehicle for reaching our target audience with positive green energy messaging.”
Carat: 020 7430 6000 www.carat.com