BSkyB’s first half adjusted operating profit was up 26% to £388 million, according to a financial statement released today.
Reporting a strong first half performance, the satellite broadcaster also revealed an increased rate of customer growth.
There was an increase in average revenue per user, up 5% year on year to reach a new high of £444, while churn reduced by one percentage point from the previous quarter to 9.9%.
BSkyB had net customer additions of 171,000 in the three months to the end of December, up 2% year on year, taking total customers to 9.238 million.
Total product sales were up 7% year on year to the end of December, with more than half of all customers now taking Sky+. Sky+HD enjoyed net additions of 188,000, double the rate of first quarter additions and five times the rate seen in the fourth quarter of last year.
Jeremy Darroch, BSkyB chief executive, said: “We enter 2009 in a strong position. Against a very difficult and uncertain economic backdrop, we will continue to focus our efforts on providing customers with more of what they want: the very best of entertainment and home communications at great value, backed up by great service.
“Today we are announcing plans to make high definition more accessible to everyone. We will continue to build our broadband and home telephony businesses, helping even more Sky customers to save money on their household bills.”
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