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BSkyB Announces Senior Management Appointments

BSkyB Announces Senior Management Appointments

Sky+ BSkyB has today announced several senior management appointments, including the newly created role of chief technology officer.

Didier Lebrat is joining Sky in December in the new chief technology officer role from Vodafone Italy, where he currently holds the same title.

Sky says that new role, bringing together the leadership of Sky’s Information Technology, Customer Technology, Network Infrastructure and Broadcast Platform teams, is intended to ensure that its technology operations are matched with its changing needs as it grows its pay-TV business and expands into the broadband and telephony markets.

Brian Sullivan, Sky’s director of product strategy and management, takes on the role of managing director, customer group with responsibility for leading the company’s marketing, product development and customer service teams, taking over from Jon Florsheim, who is leaving the company after 12 years to become chief executive of Homeserve GB and an executive director of Homeserve plc.

Matthew Anderson, Sky’s group director for communications, assumes the new role of group director for communications and brand marketing, and will be responsible for brand marketing as well as leadership of the company’s publicity, corporate communications, public affairs, internal communications and corporate responsibility activities.

James Murdoch, chief executive, said: “The coming together of entertainment and communications is transforming the scale of the opportunities before Sky. These appointments ensure that Sky is well positioned as a challenger in the combined industry of pay TV, broadband and telephony and underscore the high calibre of Sky’s executive team.

“I am pleased to be able to make three appointments from our existing team and to welcome such an accomplished executive as Didier to Sky. As one of the most experienced executives in the European telecoms industry, he is ideally placed to lead Sky’s technology operations at this exciting time for our business.”

BSkyB recently announced its third quarter results, which showed that over 20% of all Sky households now have Sky+, with 1,692,000 subscribing to the service as of September 30, up by 139,000 since the end of June (see 1 Million Customers Register Interest In Sky Broadband).

Sky: 08702 40 40 40 www.sky.com

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