Carat Forecasts Show 0.6% Decline In Global Adspend This Year
Media planning and buying agency, Carat, has released its own advertising growth forecasts today which paint a familiarly gloomy picture. The figures come as parent company Aegis reports interim profits down 21.6% following the advertising and economic recession.
| Carat adspend forecasts | ||
| 2001 | 2002 | |
| North America | -2.3 | -0.2 |
| Europe | -0.4 | 2.8 |
| Asia-Pacific | 2.7 | 1.0 |
| Global | -0.6 | 0.7 |
| Source: Aegis, 12/09/01 | ||
