More Ad Revenue Uk articles

Things are looking shaky, but not entirely bleak, for the media and advertising industries at present. Following a recent period of slight recovery, the deteriorating outlook for consumer spending levels may begin to negatively impact on advertising spend, forcing growth down once again. As consumer confidence has begun to slip, particularly in the US, there… Continue reading Insight Analysis: Media Healthcheck – October 2002

Cinema Cinema has been the only medium to escape the effects of the advertising downturn and box office takings, admissions and revenues have been on the up for a number of years. The latest media forecasts from OMD UK (see OMD Sees Advertising And Media Turnaround In 2003) show no signs of a slowdown in… Continue reading UK Cinema, Outdoor & Online Forecasts From OMD UK

After a difficult period in 2001 when revenues slipped almost 10%, the television market has fared better this year and the sector will experience steady growth over the next five years, according to OMD UK. The agency noted that TV’s share of advertising expenditure increased throughout the 1990s as the medium was seen as the… Continue reading Television Advertising On The Up Despite ITV Troubles

After a recent period of slight recovery, the deteriorating outlook for consumer spending levels may begin to negatively impact on advertising spend, forcing growth down once again. Advertising is very closely tied to consumer confidence and corporate profitability. In 2001 there was a sudden dip in corporate profitability and it was primarily this which caused… Continue reading Insight Analysis: Will A Consumer Spending Dip Bring Down Ad Revenues?

Radio advertising experienced significant growth in the 1990s as more commercial stations appeared on the scene and the medium appeared to offer better value for money than press and television. The commercial sector has since had to contend with recession and an upswing in fortunes for the BBC stations which now account for almost 53%… Continue reading Radio On The Road To Recovery, Says Forecast

Advertising growth in the UK is expected to average about 3% per year between now and 2007, with the strongest year being 2004, according to new long term forecasts from media buying agency, OMD UK. Growth in total advertising spend is predicted to be flat this year, rising to 3.4% in 2003 and peaking at… Continue reading UK Ad Growth To Pick Up In 2003, Peak In 2004, Says OMD UK

A slow turnaround in the UK’s advertising sector is anticipated in 2003, with overall growth for the year estimated at 4.0%, according to a new set of forecasts from media agency OMD UK. The cinema sector is expected to show the strongest growth next year, at 5.6%, whilst radio will be the weakest sector with… Continue reading OMD Sees Advertising And Media Turnaround In 2003

Online advertising accounted for 1.6% of the UK’s total media expenditure during the first half of 2002, according to the findings of a new internet information service from Nielsen Media Research. The recently launched online adspend measurement service has been created to allow advertisers and their agencies to accurately measure their competitors internet activity and… Continue reading UK Online Advertising Worth Over £150 Million, Says Nielsen

The optimism that permeated the UK advertising industry earlier this year appears to have diminished with marketing budgets being revised downwards for the first time since Q4 2001. The Bellwether Report from the IPA indicates that confidence among media and marketing professionals has declined in the last three months. However, the third quarter is traditionally… Continue reading Insight Analysis – Has The Bell Tolled For Ad Recovery?

The quarterly Bellwether report from the IPA has dampened hopes that the marketing communications industry might see an early recovery by revealing that the majority of advertisers surveyed revised down their marketing budgets during the third quarter of 2002. The report, which gauges the opinion of more than 200 of the UK’s top advertising agencies,… Continue reading IPA Report Dampens Hopes Of Early Recovery