More Ad Revenue Uk articles

Television is set to lead the way in the UK advertising market’s recovery in 2002, with a growth of 2.5% forecast by Zenith Media. Newspapers are expected to be weak this year, dragged down by a poor national market. In 2003, radio is predicted to be the strongest medium, posting a 4.5% growth. Zenith Media… Continue reading TV To Lead UK Ad Recovery In 2002, Say Zenith Media Forecasts

UK advertising will grow by 2.3% in the second quarter of this year, dropping to 2.1% in Q3 and rising to 4.6% in Q4, according to the latest, revised forecasts from the Advertising Association. The new forecasts are more positive than the previous set, published in March, which had predicted a 0.5% increase in Q2,… Continue reading AA Revises Forecasts Up In Light Of Improving Climate

The confidence of marketers may be gradually returning in the UK, with more marketing budgets being revised upwards during Q2 than in any quarter since Q1 2000. This is one of the findings of the latest edition of the Bellwether Report published by the Institute of Practitioners in Advertising (IPA). However, the survey also finds… Continue reading Insight Analysis: Bellwether May Show Slowly Returning Confidence

Advertising conditions in the UK are beginning to improve, with ITV’s revenues showing some stable growth for the first time in many months (see Outlook Improves For ITV Advertising) and the year now predicted by the Advertising Association (AA) to show positive overall growth. In revised figures the AA is now expecting 2002 to turn… Continue reading UK Media Outlook From Merrill Lynch

ITV advertising revenues for July and August are continuing to look strong, after a boost in spending received by the Network during the World Cup last month (see Forecasts). With the recovery holding out for the foreseeable future, analysts at Merrill Lynch are upgrading their outlook for Carlton Communications and Granada. The broker is now… Continue reading Outlook Improves For ITV Advertising

The 2002 projections issued by Universal McCann this week follow the trend of recent studies predicting a limited revival in advertising market conditions. Robert Coen, director of forecasting at the global media agency, anticipates an increase of 2.1% in US adspend and there is growing confidence about prospects for next year. In fact, Coen has… Continue reading Coen Predicts ‘Modest’ Adspend Growth

EMAP chairman, Adam Broadbent, today delivered a confident trading update to the company’s AGM, saying that trading expectations for the full year are achievable (see Consumer Mags Advertising Resilient, Radio Still Down At EMAP). The company has seen a resilient performance in its consumer magazine advertising levels, with good underlying growth. Circulation revenues are well… Continue reading EMAP Ad Revenue Forecasts From Merrill Lynch

UK press advertising revenues may be showing signs of an upturn, albeit patchy, according to analysts at Merrill Lynch. At Trinity Mirror, struggling national revenues have begun to recover in May and June, turning positive after a 10.3% decline in the first five months of the year (see Trinity Mirror Sees Very Little Visibility, Poor… Continue reading UK Press Advertising On The Up?

Despite expectations of the beginning of a recovery in advertising market conditions in the second half of the year, the outlook still remains decidedly unclear. A US mid-year media conference last month heard key players talk about the bottom of the recession, rather than the beginning of a period of genuinely strong growth. This assessment… Continue reading Insight Analysis: Media Healthcheck – June 2002

As anticipated, there was little encouragement for the beleagured advertising market in the new forecasts issued by Zenith Optimedia today. The media agency sees no prospect of a revival this year, claiming that worldwide expenditure will fall by 0.5% and by 2.7% in real terms. This is in addition to the decline in 2001, when,… Continue reading Ad Recovery Still Not Imminent, Says Zenith Optimedia