More Ad Revenue Uk articles

Consumer spending is outpacing GDP growth in the UK and as such is acting as a significant driver for media growth, according to ABN Amro. The broker says that consumer expenditure accounts for almost 50% of industry revenues and its current resilient growth is providing a significant secular driver for media. In a sector note… Continue reading Consumer Spend Drives Media Industry Growth

Despite falling from the ‘heady days’ of triple-digit growth, internet advertising still outpaced the rest of the UK media industry last year, rising 28% year on year, according to a brief released by Forrester Research this week. The latest statistics from Evaliant’s AdWatch ad tracking service show that the overall UK online advertising market reached… Continue reading UK Online Advertising Grows 28% In 2001

Total UK advertising expenditure for categories covered in the Advertising Association’s Quarterly Survey fell 3.2% to £13.8bn during 2001, having seen a year on year fall of 6.9% or £263m in the final quarter. Annual Adspend By Medium    £ Million  Annual % Change    2000  2001  2000  2001  National Newspapers* 2,252 2,071 13.1 -8… Continue reading Advertising Association Figures Reveal Extent Of 2001 Decline

Moving into the middle of Q1 2002, the consensus amongst media and advertising groups is that an ad recovery is not likely to emerge until into the second half of the year at the earliest. Visibility – the extent to which market developments can be predicted – remains poor and so even a H2 recovery… Continue reading Insight Analysis: Media Healthcheck – February 2002

Carlton Communications chairman Michael Green, today told the company’s AGM that the advertising market remains weak and that he is unable to predict with any uncertainty the timing of a resumption in growth. Nevertheless, Green reassured that Carlton is well-positioned to benefit from a recovery in demand for advertising, when it does transpire. ITV revenues… Continue reading ITV Revenues Predicted To Be 12% Down In Five Months To February

The Boards of Carlton Communications and Granada last night said that a “fundamental restructuring of ITV Digital’s cost base must be concluded as a matter of urgency in order to secure the long term future of the business.” The financial viability of the troubled digital terrestrial business has been the subject of speculation for some… Continue reading ITV Digital Requires ‘Urgent Fundamental Restructuring’ Say Owners

Latest figures from the Advertising Association suggest that regional press ad revenue is set to fall by 0.8% this year, compared to the -0.2% decline forecast by the AA in October. AA Regional Press Forecasts, YoY Change (% Growth)    1998  1999  2000  2001  2002  Sep-99  6.8 1.5 3.2     Dec-99  6.8 4.5 5.3… Continue reading Regional Press Forecast Comparisons From The AA

The latest UK advertising growth forecasts from Zenith Media and the Advertising Association (AA) are given here, with averages. The consensus is for a slight growth in 2002, averaging at 0.6%. The AA has not produced forecast data for 2003 and 2004, where Zenith predicts 2.9% and 3.2% growth respectively. UK advertising growth forecasts comparisons … Continue reading Latest UK Ad Growth Forecasts From Zenith And AA

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Advertising revenue, including sponsorship and promotions, for UK commercial radio fell 7.7% year on year to £549 million, according to the latest figures from the Radio Advertising Bureau (RAB). It is projected that the fall will be in line with the performance of the display advertising market as a whole during the year, resulting in… Continue reading UK Commercial Radio Revenue Dips 7.7% In 2001, In Line With Display Market