More Ad Revenue Uk articles

ITV’s ad revenue growth in 2003 is expected to be just 0.5% in a market up by 3.3%, according to Merrill Lynch forecasts. The discrepancy between the two figures is a result of ITV’s loss of market share during year-end negotiations, due to falling viewing figures over the last year (see ITV Shows Autumn Pick-Up… Continue reading ITV Ad Revenue Monthly Forecasts From Merrill Lynch

The media and advertising industries should not fall foul of recession-fuelled pessimism when considering the long-term revenue prospects for the sector, says the Advertising Association (AA) in a new set of growth forecasts. In its new Long Term Advertising Expenditure Forecast report, the AA claims that it is confident that ad expenditure will recover from… Continue reading AA’s Long Term UK Ad Forecasts Warn Against Pessimism

ITV viewing figures are improving ‘significantly’ during the autumn season and are now tracking flat compared with last year, according to analysts at Merrill Lynch. In August, ITV1’s share of viewing was 23.7%, a year on year decline of 1.1% points, but a rise from July’s low of 22.4%. BBC1 remained virtually flat both year… Continue reading ITV Shows Autumn Pick-Up In Viewing And Revenue

Recent political and economic events have conspired to create an air of uncertainty in the media and advertising industries according to Lauren Rich Fine, a media analyst at Merrill Lynch. She says that negative earnings announcements, volatile share prices, confusing economic forecasts and the ongoing threat of war are resulting in advertisers becoming ever more… Continue reading Insight Analysis: Media Healthcheck – September 2002

UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week. According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1%… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term

In a bid to attract advertisers, the IAB, which represents the interests of interactive media companies, is to rebrand streaming media as “interactive broadcasting”. Research among more than 500 executives, 70% of whom work for ad agencies with primary responsibility in the media buying, planning and supervisory categories, found that 79% agreed that the change… Continue reading IAB Reveals New Name For Streaming Media

Until now, advertisers have been reluctant to exploit the medium of interactive television but a new paper from Billetts, the advertising and marketing consultancy, puts the onus on the broadcasting industry to change the status quo. The report acknowledges that television in the UK is experiencing seismic changes and digital technology has given viewers access… Continue reading Jury Still Out On Interactive Advertising

Four UK radio operators have released trading figures this week, with revenues showing that conditions remain pretty tough, with no obvious, strong upturn visible at present. Capital Radio this morning said that revenues were down 2% in the year to September, whilst the six month period showed a growth of 2% (see Capital Radio Sees… Continue reading UK Radio Trading Figures Comparisons

Gradually improving trading figures are expected from the UK radio sector, even though there may be no significant recovery just yet, according to analysts at Merrill Lynch. Trading figures from GWR and Capital Radio are to be released tomorrow and are predicted to reveal improving growth (or lessening decline), mainly due to more easy comparisons… Continue reading Insight Analysis: UK Radio Sector Update

Advertisers are likely to be wary of increasing their spend going into an uncertain 2003, according to Merrill Lynch media analyst Neil Blackley. This will probably result in the recovery next year being ‘somewhat muted’, he said in a media investment report. The report says that advertisers are unlikely to increase their spend next year… Continue reading Advertising Outlook And Background From Merrill Lynch