More Ad Revenue Uk articles

According to its latest forecasts, Merrill Lynch believes that advertising revenue will continue to decline in 2002, lagging behind the economic recovery by some 3-6 months. Advertising Forecasts From Merrill Lynch    2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe -1.5% 4.7% Asia-Pacific -4.0% 1.7% Latin America -2.0% 8.0% Source: Merrill Lynch, April 2002

As predicted (see Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts), Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn. Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is… Continue reading Zenith Downgrades 2002 Forecasts

Real terms advertising growth will not return in the UK until 2004, according to the latest ad forecasts from Zenith Media, released today. Real term growth The figures show that the five major European ad markets of France, Germany, Italy, Spain and the UK will show a combined real terms growth (after accounting for inflation)… Continue reading UK Will Not See Real Terms Ad Growth Until 2004, Say Zenith Forecasts

Marketing and advertising optimism may be on the up in the UK, as the first quarter 2002 IPA Bellwether Report shows that current marketing budgets are being revised upwards for the first time since Q2 2000. Budget revisions When asked if pre-set budgets for the coming financial year have been increased, reduced or left the… Continue reading Insight Analysis: Latest Bellwether Report Indicates Mixed Feelings

ABN AMRO this morning reports that Zenith will downgrade its ad spend forecasts for 2002 citing a ‘lag’ in US spending as adspend struggles to catch up with the improving economy. Zenith now believes that the advertising market will not recover until Q4 2002. The new figures from Zenith compare with those from ABN AMRO… Continue reading Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts

According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June. Following a decrease of around 13% in January and February the forecasts seem… Continue reading Leaked Figures Forecast End Of TV Slump

The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association. UK Press Forecasts From The Advertising Association      Total  National Newspapers  Regional Newspapers  Consumer Mags  Business Mags  2002 Q1 -10.0 -15.8 -2.0 -3.3 -18.4 Q2 0.5 2.3 1.2… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA

Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999. The AA forecasts that TV revenue in 2002 will be £3.4… Continue reading TV Will Rebound In 2003, Says AA

The number of consumer magazine launches in the UK during the first two months of 2002 rose by 61% year on year, according to the April issue of Seymour‘s Monthly Monitor, as reported by the Periodical Publishers Association (PPA). During January and February 58 new consumer mags hit the market, as compared with just 36… Continue reading UK Consumer Mags Launches Rise In Early 2002

ITV advertising revenues at Granada fell by 12% during the six months to March 2002, with March forecast to be down by 6% and April by 13%, according the company’s AGM statement released this morning. A return to growth, of 9%, is predicted for May, but Granada warns that whilst this is positive, it may… Continue reading ITV Revenues Down 12% In H1, Visibility Still Limited