More Ad Revenue Uk articles

The Bellwether report, issued today by the IPA, has dampened hopes for a recovery with one in four of the UK’s leading companies revising their budgets downwards during the final quarter of 2003. According to the report, total current marketing budgets were revised down for the second consecutive quarter. However, the drop was not as… Continue reading IPA Bellwether Report: Down But Not Out

Global advertising revenue will grow by 3.0% in 2003, with a reasonably strong US being dragged down by poorer markets in Europe, according to an outlook for the year from Merrill Lynch. The broker says that the US will grow by 4.0%, as previously reported (see Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad… Continue reading Stronger US, Weaker Europe Finds Merrill’s Ad Outlook

Outdoor advertising is set to increase its share of UK advertising over the next twelve months or so, according to 85% of the top 50 media agencies surveyed last year by Vivid Research. The research indicates how the cheaper, more flexible media, such as outdoor and radio, can benefit in a recessionary period. Outdoor is… Continue reading Outdoor Expected To Boost Share In Tough Ad Conditions

The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever. The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever

December brought a flurry of prognostications from the world’s leading advertising forecasters, all predicting a return to positive growth globally in 2003. An INSIGHT-compiled consensus of this latest round of figures puts worldwide ad growth at 3.4% this year, following a 0.2% consensus rise in 2002 (see Insight Analysis: Global And Regional Advertising Forecast Comparisons).… Continue reading Insight Analysis: Media Healthcheck – December 2002

Marketing spend is expected to rise in most major countries next year, according to a new report from the French advertising group Havas. The study produced in conjunction with the London Business School has predicted that expenditure in the UK will grow 5.3% next year after a 4.2% rise in 2002. Above-the-line advertising (press, television,… Continue reading Marketing Budgets To Rise In 2003, Says Study

The internet advertising market in the UK is set to stage a rather spectacular comeback next year, if new forecasts from Initiative Media prove correct. The media agency is predicting that web advertising revenue will soar by 47.9% in 2003, following the 15.7% decline of this year. By comparison, OMD UK – another media buying… Continue reading UK Advertising Forecasts From Initiative Media

A consensus of the most recent advertising growth forecasts for the UK puts 2002 growth at 0.4%, rising to 4.4% in 2003. The figures are buoyed by optimistic predictions from the Advertising Association (AA), which includes estimated production costs in its calculations. The AA is expecting a stronger couple of years in 2003/4, followed by… Continue reading Insight Analysis: UK Advertising Forecast Comparisons

UK advertising expenditure grew by 3.6% during the third quarter of the year, or 2.0% after adjusting for inflation, with television currently leading the recovery, according to the latest figures from the Advertising Association (AA). TV showed growth of 7.7% in constant currency, significantly above the combined average of 2.0%. Only direct mail managed a… Continue reading UK Advertising Grows 3.6% In Q3, Says Ad Association

UK advertising growth is likely to be muted over the next three years, with other European countries overtaking the UK after 2003. This is according to a new set of forecasts from Zenith Optimedia. The group says that UK growth will be 2.1% next year in current currency, outperforming a 1.8% European average, but this… Continue reading European Advertising Forecasts From Zenith Optimedia