More Ad Revenue Uk articles

ITV’s share of advertising revenue is set to fall to 46.7% by 2007, down from 56.5% in 2001 and from 74.8% in 1993. According to forecasts from media buying agency Carat, the Network’s share is to see a fairly constant decline over the next five years as competition for adspend from pay-TV channels increases. In… Continue reading Long-Term ITV Revenue Forecasts From Carat

ITV viewing share dropped to its lowest level ever during July, hit by the success of Big Brother on Channel 4 and E4 and the draw of the Commonwealth Games to BBC1. According analysts at Merrill Lynch, share fell to just 22.4% on average for the month. Peak-time share at the Network held steady at… Continue reading ITV Viewing Hits Lowest Ever Share In July

UK television revenues are set to hit £3.1 billion this year, representing a 3.1% growth over 2001, according to forecasts from buying agency Carat. Growth is expected to rise to 4.7% in 2003, with longer term forecasts currently predicting 4.0% growth each year thereafter until 2007. By this time UK TV revenue will total around… Continue reading Long-Term UK TV Revenue Forecasts From Carat

ITV revenues are set to show positive growth for the rest of the year, bar a predicted dip in December, according to the latest forecasts from media buying agency Carat. July is expected turn in a growth of 3.7%, whilst August jumps up to 6.3% higher than the same month in 2002. Growth is then… Continue reading ITV Revenues Look Positive For Remainder Of 2002, Say Carat TV Forecasts

Radio advertising revenue in the UK rose by 2.1% to £139 million in the second quarter of the year, according to new data released by the Radio Advertising Bureau (RAB). This is the second quarter of growth in a row for the radio industry, after Q1 2002 showed a 0.5% rise in advertising spend (see… Continue reading UK Radio Advertising Shows Second Successive Quarter Of Growth

The advertising market is now showing some signs of improvement, albeit tentative. At the beginning of the month, Doug Flynn, CEO of ad network Aegis, said that the market is improving more quickly than had been predicted just a few months earlier. Flynn is in a good position to call market changes, according to ABN… Continue reading Insight Analysis: Media Healthcheck – July 2002

The Netherlands has the strongest advertising market growth of the main western European nations and is the only country expected to show a positive growth this year, according to the latest forecasts from Zenith Media. The Netherlands showed the lowest decline in ad growth in 2001, at -2.3%, and is set to outperform the other… Continue reading European Ad Forecasts From Zenith Media

Consumer magazines have weathered the advertising downturn better than any other UK press sector, with revenue growth for the industry virtually unchanged since 2000. According to Advertising Association statistics, consumer magazines ad revenue actually grew by 3.9% in 2001, whilst all other press media were experiencing the depths of the fall-out. National newspapers and business… Continue reading UK Press Advertising Forecasts: Consumer Mags Remain Stable

Advertising and sponsorship on the internet is being allocated higher budgets by a majority of UK marketers in the second quarter of 2002, according to an analysis of data released by the Institute Of Practitioners in Advertising (IPA) last week in its Bellwether Report (see Insight Analysis: Bellwether May Show Slowly Returning Confidence). In the… Continue reading Insight Analysis: Internet Remains A Very Small Proportion Of UK Marketing Budgets

A comparison of the latest global and regional advertising forecasts is shown here, along with previous data. Most regions have been revised upwards in the latest set of figures, in line with a gradually improving advertising marketplace. Advertising Forecasts Comparisons                        Area  2001A  Previous  2002F … Continue reading Global And Regional Advertising Growth Forecast Comparisons