More Ad Revenue Uk articles

Zenith Optimedia today released a new set of world advertising expenditure forecasts, predicting a 2003 global growth of 2.9% in current currency and 1.0% in constant currencies (see Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003). The full figures from Zenith’s report are included here. They show that Europe is currently lagging behind other… Continue reading World Advertising Forecasts From Zenith Optimedia

The tough market conditions affecting UK business over the last year have hit advertising and marketing budgets more than other areas of expenditure, according to a new survey from Continental Research. The report finds that two-thirds of the UK’s 1.1 million businesses have made cutbacks on their original spending plans over the past year, with… Continue reading Advertising & Marketing Hit Most By UK Business Downturn

Global advertising is set to grow by 2.9% in 2003, as an upswing that began in the latter half of this year continues into the next. This forecast will be delivered to a UBS Warburg media conference in New York today by Zenith Optimedia chief executive John Perriss, according to reports. Zenith says that it… Continue reading Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003

The media and advertising markets remain fairly ‘challenging’ at present, with little good visibility beyond the end of the year in the UK. In the States, recent figures have been a bit more positive, with Q3 data and forecasts both indicating an upturn. US third quarter adspend rose by 3.8% overall, according to Nielsen Monitor-Plus.… Continue reading Insight Analysis: Media Healthcheck – November 2002

COI head of media, Jeremy Found, used his keynote speech at this year’s MRG Conference in Budapest to reassure delegates that media research has never been more important to the advertising industry. He argued passionately that media research deserved its place at the “top table” and insisted that it has never be harder to get… Continue reading Media Research Has Never Been So Important, Says COI

Following two years of decline, a gradual growth in advertising spend over the next couple of years is anticipated by analysts at ABN AMRO, who are reinstating their coverage of the European media sector. The broker forecasts that global advertising spend will grow by 2.2% in 2003 and by 3.9% in 2004. Advertising contributes around… Continue reading ABN AMRO Forecasts Gradual Ad Growth In 2003, Rising In 2004

The Internet Advertising Bureau (IAB) has unveiled a wide-ranging plan which aims to double the size of the online advertising market in two years. According to IAB’s managing director, Danny Meadows-Klue, there is a vast disparity between the share of advertising budgets spent on the internet and the size of internet audiences. In an attempt… Continue reading IAB Plans To Double Internet Ad Spend In Two Years

UK commercial revenue growth for the third quarter has beaten analysts’ expectations by turning in a 3.2% year on year growth to £140 million, according to the latest figures released by the Radio Advertising Bureau (RAB) this morning. In September, analysts at Merrill Lynch forecast that Q3 would be down by 5.0%, following two quarters… Continue reading UK Radio Beats Revenue Forecasts In Third Quarter

UK radio advertising revenues are set to grow at a slight higher rate than the overall advertising market between now and Q2 2004, according to the latest quarterly advertising forecasts from the Advertising Association (AA). The figures show an average quarterly growth of 4.6% between Q1 2002 and Q2 2004 for radio, whilst the overall… Continue reading UK Radio Advertising Forecasts From The AA

UK display advertising is set to grow by 1.8% in Q3 this year, after which growth should steadily, if not dramatically, rise. This is according to the latest set of forecasts from the Advertising Association (AA). The figures show increases in quarterly growth throughout 2003, followed by a gentle dip moving into 2004. Throughout the… Continue reading Advertising Association Long-Term And Quarterly UK Ad Forecasts