More Ad Revenue articles

Cautious optimism in the media and advertising markets has become ‘reduced pessimism’ in the latest Bellwether report from the IPA. The Q3 2003 survey shows that on the whole marketing budgets are still being cut, but by fewer companies than in the previous report* (see INSIGHTanalysis: IPA Report Shows Few Signs Of Marketing Improvement). As… Continue reading INSIGHTanalysis: IPA Sees Reduced Pessimism Despite Continued Cuts

Radio advertising revenues were flat in the US during August with 5% growth in national sales offset by a 2% decline in local revenues, according to new figures from the Radio Advertising Bureau (RAB). After two months of steady growth (see US Radio Advertising Rises 3% In July), during which national revenues increased by double-digit… Continue reading US Radio Advertising Update And Forecast

The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers. Despite mixed signals, the investment bank asserts that conditions for advertising and marketing services are picking up, especially in the US and Asia. This means that 60% of… Continue reading Top Agencies To Enjoy The Fruits Of Recovery

US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year. The lastest comprehensive figures issued by Jack Myers… Continue reading INSIGHTanalysis: Prospects Remain Good For US Ad Market

Despite the admission that “predicting media inflation is not unlike forecasting the weather a year ahead”, David Fletcher, head of Mediaedge:cia‘s MediaLab, has decided to have a go at calling the next couple of years in MediaLab’s latest Adstats report. Taking ‘life in one hand and a cup of tea leaves in the other’, Fletcher… Continue reading UK Media Inflation Forecasts From Mediaedge:cia

Total US magazine advertising revenues rose by 6.3% year on year in September, closing at $1.9 billion, according to new figures from the Publishers Information Bureau (PIB). However, advertising pages were down 4.5% to 23,952. In the year to date, advertising revenue closed at $12.9 billion, an increase of 9.0% while advertising pages were up… Continue reading US Magazine Revenues Rise 6.3% In September

ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading INSIGHTanalysis: Market Forecasts For ITV

There was a slight increase in ad demand during September, according to a significant proportion of US media planners and buyers interviewed for a survey by MediaPost and InsightExpress. Mediapost’s Ad Demand Index shows that 44% of those questioned said that demand for ad inventory was higher last month than in September 2002. By comparison,… Continue reading US Ad Demand Grows In September

Today’s decision by trade and industry secretary, Patricia Hewitt, paves the way for what many regarded as the inevitable creation of a single ITV company, as Carlton and Granada prepare to merge (see ITV Cleared To Merge With Sales Houses Intact). With only behavioural remedies imposed by Hewitt, the two ITV heavyweights have emerged from… Continue reading INSIGHTanalysis: What Next For One ITV?

On the whole the advertising market is heading in the right direction, with confidence and trading figures a little better now than they were six months ago. This is evidenced by comments from WPP‘s Sir Martin Sorrell, one of the industry’s most venerable and (generally) cautious market callers. Sorrell recently told a media conference that… Continue reading INSIGHTanalysis: Media Healthcheck – September 2003