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Despite forecasts of significant growth for the internet advertising sector, the majority of print publishers see either no change in the relationship between print and online delivery or they are uncertain of what the future holds. According to a US-based survey from GartnerG2, publishers are not at all bullish on the prospects for increasing advertising… Continue reading Publishers Expect Very Little From Online Revenues

The forced divestment of Carlton & Granada’s sales houses would render the ITV merger ineffective, according to analysis by Lehman Brothers. Trade and Industry Secretary, Patricia Hewitt is due to announce her decision on the merger this week (see Carlton & Granada Await Merger Decision). This follows an exhaustive Competition Commission investigation into the likely… Continue reading Sales House Issue Is Key To Success Of ITV Merger

The upturn in US radio advertising has been less pronounced than expected forcing media companies and analysts to rein in forecasts but the outlook is for steady, if not spectacular growth, moving into 2004. Total revenues are up 3% in the year to date but local advertising continues to lag behind national advertising in most… Continue reading US Radio Advertising Remains Subdued

Seven-in-ten advertising leaders reckon that the industry is recovering but only a small proportion foresee marked growth in the near future, according to a recent survey from the American Advertising Federation (AAF). The poll of prominent figures in the US advertising industry found that a clear majority thought that a revival was underway. However, only… Continue reading US Ad Chiefs Cautious On Recovery Prospects

Weak local markets and waning optimism regarding the extent of the recovery have induced Merrill Lynch to lower its advertising predictions for 2003 and 2004. Newspaper advertising has not bounced back as quickly as hoped and radio revenue forecasts have also been cut to reflect shifting demand. At the start of the year, Merrill analysts… Continue reading Top Broker Trims Advertising Forecasts, Blames Local Ads

The outlook is improving for the majority of communications agencies which are now more optimistic about the business climate than they were three months ago, according to new research published today. The first Agency Barometer survey from the recently established Communications Agencies Federation shows that almost a third of agencies reported that communications budgets committed… Continue reading Outlook Improves For Communications Agencies

US online ad spending will increase by 14.5% to almost $7 billion this year, higher than previously anticipated, according to Geoffrey Ramsey, CEO of new media research and analysis firm eMarketer. Speaking at MediaPost’s annual Forecast 2004 conference in New York last week, Ramsey told delegates that total US online adspend would easily surpass last… Continue reading Online Advertising Back In Fashion, Says Research Head

Talk of a business press revival has cooled after it was revealed that US B2B advertising pages fell by almost 10% in July. The latest data from American Business Media (ABM) shows that ad spending was 7.9% lower in July 2003 than in the same month last year. Pages declined by 9.7% with all twelve… Continue reading US B2B Advertising Slows In July

Global cinema admissions will fall by 3.8% in 2003 to 8.46 billion, according to a new report from Informa Media Group. This follows a strong year in 2002, after declines in 1998, 1999 and 2000. At the same time, overall global box office receipts will fall by 2.6% to $20.1 billion in 2003. This is… Continue reading Global Cinema Admissions To Fall 3.8% In 2003

Some of the biggest-spending advertising brands are starting to move their expenditure to online advertising, driving the overall growth of the medium, according a new report from Nielsen//NetRatings. For example, Nielsen’s US-based survey has found that the business and consumer services category – which includes some of the largest advertisers such as financial services and… Continue reading Heavyweight Advertisers Turn To Online, Finds Nielsen