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A new report from the Online Publishers Association (OPA) has established that there is a link between media site affinity and positive predisposition toward the advertisements displayed on preferred sites. The study, carried out in association with Millward Brown IntelliQuest and comScore, was based on a survey of almost 5,000 visitors to twenty popular US… Continue reading Internet Users Well Disposed To Ads On Favourite Sites

Despite an advertising pick-up in recent weeks, particularly in UK and US television, the strong conditions are not likely to remain going into 2003, with recovery expected to be muted, according to Merrill Lynch. The broker says that the UK’s ITV, whilst showing a strong viewing recovery during September, will nevertheless see its share of… Continue reading Ad Spend Could Hinge On Consumer Spend, Says Merrill Lynch

US online advertising is set to grow to $14.0 billion by 2007, up from $5.6 billion this year, according to the latest set of forecasts from Jupiter Research. Following three years of relatively flat growth, spend is set to pick up in 2003, showing 10.8% growth, driven largely by classified ads. “Publishers and advertisers realise… Continue reading Long-Term US Online Ad Forecasts From Jupiter Research

US online advertising revenues fell by 4.1% to $1.46 billion in the second quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that internet adspend was down 21.9% when compared with Q2 2001. The report also revised down its Q1 estimate to $1.52… Continue reading US Internet Advertising Remains In Decline

There was some good news for the US newspaper advertising sector yesterday as two major publishers reported positive results for the third quarter of the year. The New York Times Company (NYTC) talked of a steady improvement in advertising and circulation revenues and posted profits up 35% on ad revenues up 3.6% during September; circulation… Continue reading US Newspaper Groups See Ad Pick-Up In Q3

Online advertising accounted for 1.6% of the UK’s total media expenditure during the first half of 2002, according to the findings of a new internet information service from Nielsen Media Research. The recently launched online adspend measurement service has been created to allow advertisers and their agencies to accurately measure their competitors internet activity and… Continue reading UK Online Advertising Worth Over £150 Million, Says Nielsen

The optimism that permeated the UK advertising industry earlier this year appears to have diminished with marketing budgets being revised downwards for the first time since Q4 2001. The Bellwether Report from the IPA indicates that confidence among media and marketing professionals has declined in the last three months. However, the third quarter is traditionally… Continue reading Insight Analysis – Has The Bell Tolled For Ad Recovery?

Total US magazine advertising revenue rose by 9.2% year on year in September to $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for September was 24,756, up 2.6% from last year. In the year-to-date, revenue reached $11.7 billion, an increase of 1.5% on the previous… Continue reading US Magazine Revenue Continues To Improve In September

The quarterly Bellwether report from the IPA has dampened hopes that the marketing communications industry might see an early recovery by revealing that the majority of advertisers surveyed revised down their marketing budgets during the third quarter of 2002. The report, which gauges the opinion of more than 200 of the UK’s top advertising agencies,… Continue reading IPA Report Dampens Hopes Of Early Recovery

Stronger than expected TV upfronts have encouraged Jack Myers to issue a slightly more positive forecast for advertising growth in 2002. However, the recovery is predicted to be slow and protracted. Jack Myers Report calculates that US adspend will total $155.6 million this year, an increase of 1% on the 2001 total. Spot TV is… Continue reading US Advertising Forecasts From Jack Myers Report