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US internet advertising revenues for 2007 are estimated to grow to $21.1 billion, according to preliminary figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This is a 25% increase over the previous revenue record of nearly $16.9 billion for full year 2006. Q4 2007 revenues totaled approximately $5.9 billion, making it the highest… Continue reading US Online Ad Revenues For 2007 Estimated To Reach $21bn

Global advertising spending in measured media is expected to show almost a 7% gain to $479 billion in 2008 compared to the previous year, when spending was up 6%, according to a new study from GroupM. Adam Smith, GroupM Futures director, said: “Encircling economic gloom has not affected GroupM’s view of marketing investment in 2008,… Continue reading Global Ad Spending To Increase 6.8% In 2008

European mobile search and display revenues will together reach €1.3 billion by 2012, according to a new report from JupiterResearch. The Mobile Advertising in Europe: Achieving Search and Display Revenues in the Long Term report says that beyond SMS marketing, most mobile marketing tactics are still in their infancy and will struggle to meet initial… Continue reading European Mobile Search And Display Revenues To Reach €1.3bn

Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019, according to the Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). The report looks at two possible scenarios for UK adspend, a ‘high option’ and a… Continue reading UK Adspend Could Grow 38% By 2019

The US online advertising market is forecast to reach $50.3 billion in revenue by 2011, more than double 2007’s revenue, according to a new report from Yankee Group. The internet accounts for approximately 20% of overall media consumption in the US, said Yankee Group, but advertisers currently invest only 7.5% of their budget online. It… Continue reading US Online Ad Market To Reach $50.3bn In Revenue By 2011

Total US measured advertising spending is projected to increase 4.2% in 2008, according to a new full-year forecast from TNS Media Intelligence. Measured expenditures are forecast to grow by 3.6% in the first half of 2008 followed by a gain of 4.7% in the second half. Jon Swallen, SVP Research of TNS Media Intelligence, said:… Continue reading 4.2% Increase In US Adspend Forecast For 2008

Advertising spend took bigger cuts in the last quarter of 2007 than at any time in nearly two years, according to the latest Bellwether Report. The quarterly survey of marketing spend, published by the IPA, found that budgets were revised down for the first time in a year in Q4. The report said that weaker… Continue reading Q4 2007 Bellwether: Biggest Fall In Marketing Spend In Nearly Two Years

JupiterResearch has forecast that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012. Acquisition e-mail marketing will grow more somewhat more slowly, with most spending in… Continue reading E-Mail Marketing Spend To Top $2 Billion by 2012

UK online ad spending will pass £3 billion in 2008, and show healthy growth despite financial and political uncertainties in Britain, according to a new forecast from eMarketer focusing on the year ahead. E-commerce will also thrive, passing £50 billion as more consumers avoid the stress of crowded transport systems and city centres to shop… Continue reading UK Online Adspend To Pass £3bn In 2008

A new forecast from GroupM predicts that the UK will be the first major economy where advertisers spend more online than on TV ads. According to the GroupM forecast, UK internet adspend will overtake TV adspend in 2009. In addition, the media planner and buyer said that Sweden will this year become the first country… Continue reading UK Online Adspend To Overtake TV In 2009