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ZenithOptimedia has downgraded its UK TV adspend forecast for this year, after a disappointing first quarter and continued uncertainty in the global economy. Zenith’s Q1 adspend forecast predicts zero growth in TV adspend across 2008, down from a forecast of 2.2% growth in December. Zenith is also downgrading its forecast for outdoor ad spend in… Continue reading Zenith Downgrades UK TV Adspend Forecast

ZenithOptimedia has downgraded its combined growth forecasts for North America and Western Europe this year, from 4.4% to 3.8%, as the credit crunch drains consumer and business confidence. However, it has increased its 2008 forecasts for the rest of the world from 10.9% to 11.1%. The combined result is a slight downgrade of global growth… Continue reading Zenith Downgrades Ad Forecast

Advertising expenditure in the UK is expected to rise by 3.2% this year, at current prices, with outdoor & transport and the internet leading the growth. These figures are published today in the Advertising Association’s (AA) Advertising Forecast, researched and compiled by the World Advertising Research Center (WARC). The media covered in the report include… Continue reading UK Adspend To Rise 3.2%

Advertisers will spend £3.4 billion online in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer. Internet advertising spending will continue to show double-digit growth through 2010, said eMarketer, passing £4.3 billion in 2010 and exceeding £5 billion in 2012. Internet advertising should hold its… Continue reading Online Adspend To Rise 27% In 2008

Advertising expenditure in Europe is expected to grow by 3.9% in 2008, despite real economic growth slowing to just 1.8%, according to a new forecast published by the World Advertising Research Center in association with the Advertising Association. UK adspend is expected to rise by 3.5% this year, while adspend in the US is set… Continue reading European Adspend Forecast To Grow 4% In 2008

The US advertising market continued to splutter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2% year on year, according to data from TNS Media Intelligence. Total expenditures during the fourth quarter of 2007 fell by 0.1% versus a year ago. Jon Swallen, SVP research at TNS… Continue reading US Advertising Expenditures Grew 0.2% In 2007

A new report from JupiterResearch predicts that advertisers will spend $2.2 billion on mobile messaging, display ads, and search via mobile technology by the year 2012. Jupiter says that introducing portable media players (PMP’s) with internet browsing capabilities is likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for… Continue reading Portable Media Players Will Expand Opportunities For Mobile Marketers

A new forecast from Carat predicts that 2009 will see advertising growth of 4.9% worldwide, with the fastest-growing regions set to be Asia Pacific and Latin America. 2008’s global advertising forecasts have been revised marginally downwards to 6.0% from 6.2% forecast in September last year. Segment-wise, the strongest growth remains in digital, at 23.3% for… Continue reading Global Adspend Forecast To Grow 4.9% in 2009

The global TV advertising market is set for a tough two years, with the outlook improving from 2010 to 2012, according to a new forecast from Screen Digest. The research predicts that 2008 will be a difficult trading year for TV advertising, with spend growing at a lower rate than the economy, at only 1.9%… Continue reading Global TV Ad Market Set For Tough Two Years

New research from the Periodical Publishers Association places a value – at a conservative estimate – of around £27 billion on the UK business media industry for 2007. The report says that for 2008, total revenue for UK business media is expected to be in excess of this figure, although only marginally so, given the… Continue reading UK Business Media Industry Worth £27bn