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The Nielsen Company has reported that US advertising spending for the first three quarters of 2007 decreased 0.1% year on year, with internet continuing to demonstrate the strongest performance (up 15.9%) of any category. According to preliminary figures from Nielsen Monitor-Plus, in addition to internet advertising, other categories that showed an increase during the first… Continue reading US Adspend Decreases In First Three Quarters Of 2007

US advertisers are expected to spend $1.6 billion on social networks in 2008, a year on year rise of 69%, according to the latest figures from eMarketer. Debra Aho Williamson, author of the report, said: “In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once… Continue reading US Advertisers To Spend $1.6bn On Social Networks In 2008

Universal McCann’s latest global ad forecast predicts worldwide advertising to reach $653.9 billion in 2008, a year on year rise of 4.6%, with the UK forecast to grow 3.5% year on year in 2008 following a rise of 3.8% this year. It expects advertising in the US to grow much slower than the rest of… Continue reading Worldwide Advertising To Reach $653.9bn In 2008

The latest forecast from ZenithOptimedia predicts that UK newspaper advertising spend is forecast to grow next year by 1.1%, the first increase since 2004. In its worldwide forecast, Zenith is predicting a 2.7% increase in newspaper advertising spend (see Global Ad Market To Grow In 2008). Magazine adspend is forecast to increase 0.1% next year,… Continue reading UK Newspaper Adspend Forecast To Grow

A new forecast from GroupM predicts that advertising spending in US measured media will show an almost 4% year on year increase in 2008. Worldwide spending is expected to rise 7% to $479 billion in 2008 following an anticipated 6% increase in 2007. US advertising spending, meanwhile, is expected to show a 3.7% increase to… Continue reading Worldwide Adspend Expected To Rise 7% to $479 billion In 2008

ZenithOptimedia has predicted that global ad expenditure will grow 6.7% in 2008, up from 5.3% this year, thanks to the Olympic Games, elections in the US and European football. Developing markets have taken over as the main contributors to global advertising expenditure growth, said Zenith, compensating for slow growth in developed markets. The media planning… Continue reading Global Ad Market To Grow In 2008

Online networking is now firmly established as an essential element in the working lives of UK marketers, according to the latest Marketing Trends Survey, from The Chartered Institute of Marketing (CIM). Over half of marketers taking part in the survey (55%) say that their organisations use business networking regularly, while over a third (37%) claim… Continue reading Marketing Trends Survey Finds Digital Technology Now An Essential Tool

US online adspend will more than double as a percentage of total media, rising from a 6% share of total media in 2006, to slightly more than a 12% share in 2010, according to a new forecast from eMarketer. In roughly the same period, eMarketer predicts that online spending will nearly treble, rising frmo $16.9bn… Continue reading US Online Adspend To More Than Double

Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch. The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan… Continue reading Social Network Advertisers Fall Short In Measuring Results

A new report from the Cinema Advertising Council (CAC) has revealed that US cinema advertising industry revenues of CAC members grew by 15% to $455,661,000 in 2006 as compared to a total of $394,830,000 in 2005. Clifford Marks, president and chairman of CAC, said: “Marketers are looking for new, highly-effective, targeted opportunities to engage harder… Continue reading US Cinema Advertising Council Members Report 15% Adspend Increase