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The long-awaited UK advertising recovery continued to gather pace in the first quarter of this year as economic climate stabilised and business confidence gradually returned to marketing executives. The IPA’s latest quarterly Bellwether report reveals that current budgets were revised up in the first three months of 2003 following higher than expected sales revenues and… Continue reading Recovery Slowly Gathers Pace For UK Advertisers

Martin Sorrell, chief executive of WPP told the American Association of Advertising Agencies (AAAA) conference that the group’s results for ‘January, February and March were quite lively’, reports Reuters. He also told the 86th AAAA management conference that the softer business segments such as public relations and public affairs were showing ‘some signs of life’.… Continue reading Sorrell Reports First Quarter Results As ‘Quite Lively’

The global advertising agencies are expected to report upbeat quarter one results says equity research group, Lehman Brothers. The report shows that Paris based, Publicis Groupe is expected to report the highest organic revenue growth of 4% but total revenues will decline by 7% to â‚Ź866 million. WPP and Havas are expected to see Q1… Continue reading Positive Quarter One Results For Global Ad Agencies

The digital cinema market could be worth more than $100 million a year to projector manufacturers by 2005 says a new report by Dodona Research. The report Digital Cinema Factbook says that in response to the emergence of industry standards and innovations it expects digital cinema screens to rise to over 5,000 worldwide by the… Continue reading Digital Cinema To Reach £100 Million A Year

US magazine advertising revenues registered a 6.7% year on year rise during March, as the Financial, Insurance & Real Estate category showed a return to strong growth. According to the latest data from the Publishers Information Bureau (PIB), revenues in March reached $1.8 billion, whilst page volumes declined by 1.9% to 20,947. In the year… Continue reading US Magazine Ad Revenues Rise 7% In March

Figures released by The Advertising Association shows that the national press recovery continued in February with ad revenue being up 3.2% year-on-year. The key drivers were Telecoms, Motors and Government advertising. Expenditure on popular dailies display rose by 10.8%, this was the single biggest category increase, excluding on-line recruitment. Popular Sunday’s also saw improvements in… Continue reading February’s National Press Expenditure Results

Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report. This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for… Continue reading UK National Newspaper Ad Volumes Slowly Recovering

A slow start to the year for US radio has forced market analysts at Merrill Lynch to re-think 2004 growth forecasts, the broker said today. The US radio industry growth for 2004 was forecast by Merrill Lynch to reach 8.0%, but due to poor quarter one results, analysts have gone back to their crystal ball… Continue reading US Radio Revenues Not Meeting Expectations

The 2005 global advertising market is expected to grow by over 3%, according to Maurice Levy, chairman of Paris-based advertising network Publicis. The chief of the fourth largest communications group in the world told an interview with French newspaper La Tribune: “The global market is likely to grow next year at a similar rate to… Continue reading Global Ad Market To Pass 3% Growth In 2005

Advertising giants such as WPP Group and Interpublic are set to become winners as 2004 advertising spend shapes up to be the strongest in some time, says a new report. Like other commentators, the report by New York research group Fitch Ratings says ‘bulge-bracket’ advertising groups will reap the benefits of ad spending on the… Continue reading Global Advertising Networks To Become 2004 Winners