More Advertising articles

Route, the out-of-home (OOH) audience measurement body, has issued a Request for Proposal (RfP) to partners to design a measurement system.

All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.

We need to rethink Artificial Intelligence’s use and power in our lives as humans are on course to hit a wall with innovation.

Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves. 

The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.

Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother’s Day with Clear Channel UK using AI machine learning.

Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.

Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview.

Every individual in the UK advertising and marketing industry will be invited to fill in the second All In Census today.

Out-of-home total advertising revenues increased by nearly a third (31%) compared to 2021.