More Advertising articles

In brief: WPP has acquired Goat, the international influencer marketing agency.

Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available. 

UKTV’s director of advertising tells The Media Leader about her role models and what has changed in the media and advertising industry in the last year.

In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.

Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.

Anna Sampson shares her best practice for storytelling, as it seems to have become ‘a lost art’ amongst younger talent in media.

YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.

In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.

Bob Wootton examines the new out-of-home verification system and Procter & Gamble’s new digital focus.

Mediatel Jobs: A new report has found the majority will switch roles in search of job security, increased salary or improved career progression.