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The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.

A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Pura, an eco-friendly baby brand, has released its first TV ad via the Sky Zero Footprint Fund.

Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.

Creating a TV market duopoly will weaken advertisers’ trading stances and the output of our marketing efforts, writes BT’s media manager.

A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.

People trust banks and they don’t need to be educated about what exactly they do with our money. Our industry should be the same.

March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned “in droves”.

Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.