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A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

ITV’s new streaming service comes when the UK AVOD market is ripe for more competition. But the broadcaster needs to answer two important questions.

A coalition of media-owner bosses and trade-body leaders have written to Boris Johnson to demand urgent action on Big Tech’s ‘harmful’ impact on the industry.

Whether it’s ‘getting more local in approach’, or solving the enormous inflation challenge facing us all this year, John Lewis chair Sharon White’s stated priorities should be taken on board closely by our industry.

Ocean Outdoor and Clear Channel have donated outdoor media space to support a new ad campaign that aims to promote male suicide awareness.

ISBA’s cross-media measurement initiative will consult UK advertisers about creating a levy on media activity to part-fund its work

It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.

In what is billed as a “world first”, the pilot brings together IAB UK trade body members including Google and Meta.

Billed as an “integrated advertising consultancy framework” Panorama seeks to help advertisers understand ROI more holistically.

Brands and media face must acknowledge their place in disposable culture as they seek a new balance for consumption.