The retailer John Lewis benefitted from a ‘response halo’ by going heavy and early.
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A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.
Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Partner content: Who Wants To Be A Media Leader? The ultimate media memory gameshow to debut at The Future of Brands
The move comes as Brits return to cinemas in a changed film industry in the aftermath of pandemic restrictions.
Incredible companies in the UK are on hiring sprees.
The Media Leader asked our list of media experts what the future of Channel 4 might look like.
Despite the sector’s bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.
The UK Government will push ahead with the privatisation of Channel 4 after rejecting proposals to keep it in public ownership.
